How could advertisers use some of the visual search principles or selective attention to increasing the likelihood that people will notice their messages?
The use of visual search and selective attention in marketing has been essential to sellers of various products who need to pass information to buyers and other individuals in the market. The principles of visual search or selective attention enable people to locate a product and respond to it (Sternberg & Sternberg, 2017). The orientation of stimuli is the principle that captures people's attention as the visual imagery principles enable the retention of this attention.
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The first process of communicating to the market is attracting their attention. The orientation of stimuli is a principle that involves the adjustment of features to attract people's attention (Sternberg & Sternberg, 2017). Examples of such features include color, movements, and videos. Incorporating this strategy in advertising various products enables people to locate an advertisement without searching for it. Such responses arise from the mental perceptions relating to an advertisement. Advertisers have a role of seeking to understand what features may align with their recipients' minds.
The second step in advertising is to retain clients' attention or the market. Visual principles enable marketers to involve imagery in making people develop emotional connections to their advertisements (Sternberg & Sternberg, 2017). For instance, when an advertisement contains an image representing a specific community warrior, more people may keep their attention. When using imagery, there is a need for a marketer to ensure they capture the interest through development meaning. The community warrior example may indicate a reliable product, leading to trust development.
In general, the orientation of stimuli is an option that attracts people's attention by enabling them to use senses and minds in finding what they want. After clients' attraction, passing information requires visual imageries to keep them fixed through their emotions and interests. This context indicates that visual search and selective attention are applicable in marketing.
Reference
Sternberg, R. J., & Sternberg, K. (2017). Cognitive psychology . Cengage Learning.
