9 Dec 2022

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Bank of America: Mission, Vision, and Values

Format: APA

Academic level: College

Paper type: Coursework

Words: 580

Pages: 2

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The company selected is Bank of America. The vision of the corporation is to continue to assist the customers to grow and illustrate how opportunities can be converted into reality. The mission of the corporation is to provide lending and investment products which serve both the low and moderate-income families, improve the underserved communities and to create sustainable practices ( Lynch , 2014). The values of Bank of America are to deliver together, act responsibly, acknowledge the power of the people and develop trust in the team and togetherness for the realization of best results. 

The actions of the bank of America has always been in line with the vision and mission statements. In its vision statement, the company aims to continue offering assistance to customers to grow and to demonstrate how the opportunities can be turned into reality. This is what has always guided the actions of the Bank of America for years. The bank has always provided financial assistance to its customers to help them grow in starting or even expand their businesses. As stated in the vision statement, customers of this bank have grown financially and turned their opportunities into reality. At the same time, the actions of the bank have always been aligned with the mission statement of the company. The bank has all along been providing lending to both the low and moderate income families to help them grow financially. The lending services have mainly targeted the low and moderate income families who require finance to expand their businesses and bring to reality their goals. Also, the bank has helped improve the underserved communities by supporting for their development and economic growth. The actions of the Bank of America have always been aligned with what is stated in its mission and vision statements. 

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The vision and mission of the organization serve as a foundational guideline in the establishment of the goals of the company. The mission statement of the company is the purpose for which it exists ( David et al., 2014 ). It acts as a guide for the decision-making process of the company. Among the list in the target in the mission statement are the employees who must rely on to understand what are the best decisions expected from them. Employees are therefore guided by the mission statement of the company and are expected at all times to act and make decisions which align with the mission. Similarly, the mission statement of the Bank of America takes up the mission statement and add to it some elements of human values. Employees are guided by the vision statement which acts as a source of inspiration while at the same time offering a sense of purpose for the employees. Even as they work, they know what the goal is, and this acts as a source of motivation to them. 

The culture at the Bank of America is based on how the company is run on a daily basis. At the core of its growth strategy is the organization’s commitment to act responsibly. This included the culture of adopting the ethical behavior, maintaining high levels of integrity and abiding by the law. Accountability integrity is at the core of the culture in the company ( Lynch , 2014). This starts with the top leadership who must lead by example and show accountability. This is followed by the culture of driving and upholding ethical conducts and values. The values of the company are at the core of providing guidance on the culture and behavior of all members of the organization. These are rooted in the values of acting responsibly, realizing the power and potential of people and trusting the team. 

References 

David, M. E., David, F. R., & David, F. R. (2014). MISSION STATEMENT THEORY AND PRACTICE: A CONTENT ANALYSIS AND NEW DIRECTION.  International Journal of Business, Marketing, & Decision Science 7 (1). 

Lynch, M. (2014). Bank of America.  The Silver Dollar–Longevity Revolution Primer

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StudyBounty. (2023, September 14). Bank of America: Mission, Vision, and Values.
https://studybounty.com/bank-of-america-mission-vision-and-values-coursework

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