Interviewing is one of the main data collection approaches when researchers want to seek first-hand, new and primary information. As such, interviewing has its limitations and affordances. Some of the primary affordances include the fact that interviews can be valuable in obtaining detailed information regarding perceptions, feelings, and opinions, allow more detailed questioning, permit recording of the respondent’s word for future direct quotations and allow achievement of high response rate. Besides, interviewing facilitates clarifications of ambiguities and following up of incomplete answers. As such, precise wording can be customized to the respondent and questions’ precise meaning can be clarified (Rubin & Rubin, 2011). However, Rubin and Rubin, 2011 states that like any other data collection approach interviewing have limitations such as it is time-consuming particularly in activities such as transcription, interviewing, analysis, setting up, reporting and feedback. Besides, they can be costly, and it is possible for different interviewers to comprehend and transcribe interviews in diverse ways. I find interviewing approach rewarding whenever I need an investigation of issues in an in-depth manner as well as in the discovery of how individuals think and feel regarding a certain topic of interest and why they hold certain opinions. Besides, interviewing is an approach that has helped me in making informed decisions, resource allocation and strategic planning (Seidman, 2013). Furthermore, Seidman (2013) confirms that the approach is significant in getting information of sensitive topics which individual may feel uncomfortable discussing in a focus group and not to mention the addition of human dimension on impersonal data. As such, I may use this approach to collect data for my research projects particularly action research studies to get comprehensive data that will facilitate and deepen my understanding and explanation of the statistical data.
References
Rubin, H. J., & Rubin, I. S. (2011). Qualitative interviewing: The art of hearing data. Sage. Seidman, I. (2013). Interviewing as qualitative research: A guide for researchers in education and the social sciences. Teachers college press.
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