Date: 29/10/2019
To: Social Media Manager at Apple
From:
Subject: Social Media Presence
Building a strong social media presence is no longer rocket science in the digital world. In spite of this, there are still institutions finding it challenging to enable the creation of the desired social media presence based on the love of the customers because of underestimating the importance of the social media tools. While going through the company’s social media presence, I found that Apple does not have a Facebook account. In spite of having diverse accounts on twitter on Apple Music, iTunes, and Support, I found that Apple’s official Twitter account is yet to twit anything. Based on this, I came up with three proposals, which I believe would boost the presence of the organization on social media.
First, Apple should consider using its official twitter account as a platform to use dynamic video advertising on Twitter as a platform to boost conversions. Video is the perfect tool for the top conversion and click-through associated with personalization of the content based on the preferences of the consumers generating more sales. Social media offers the platform for the creation of dynamic ads, which might enable the organization to personalize and deliver quality experiences to the users.
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Second, I believe that Apple should consider using employees more and more as brand ambassadors. The approach aims at boosting brand awareness and improving or enhancing outcomes through optimization of the role and positions of the workers. This strategy should create room for the promotion of the institutional message regardless of the audience sizes for the employees.
Finally, Apple should consider optimizing its social media presence by reaching out to the audience one-on-one through conversational marketing. The approach will enable the firm to learn more about its consumers while increasing conversions by shortening the sales cycle in pursuit of competitive advantage.
