With the high rate at which fabricated stories in the society get to circulate, fake news is quickly becoming an epidemic. Considering that information shapes the world view together with decision making, fake news has adverse effects on the recipients.
One of the significant effects of fake news is illusory effects. Usually, when lies attend to be repeated in different platforms, there is a possibility of consumers believing that it is indeed the truth. Another impact is that it damages the reputation and image of the trusted PR and media houses that use diligence and integrity to ensure that they provide accurate information. Fake news always changes the perception of the consumer on the news media. When consumers are fed with so much false information, they tend to be skeptical, thus eroding the trust that they had on the media.
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One needs to conduct in-depth research on the source and confirm the accuracy of the information. This includes checking the domain and URL to establish the legitimacy of the website. Additionally, it is essential to check other components such as the availability of more information on the site, such as the leadership, goals, and mission of the website. One can help their close friends to evaluate sources by emphasizing the need to be vigilant and not trusting everything that they come across in the media. Encouraging readers to do background research such as conducting the reverse image search can help to indicate whether the source is the original owner or not.
Additionally, it is essential to look out for the comments. Often, fake news is after viewership and getting the attention of readers as opposed to passing the accuracy of the information. For that reason, they often emphasize advertising information on various platforms, including Facebook and Twitter, to reach more people. Training the individual to help them understand all the factors they need to look out to ensure that that news is not fake is crucial.