Examining several of the ultimate creativities and innovations in publicizing and promotion over the past century, the artistic brilliance of ideologies is evident. However, the stories behind the instances include audacious thinking and the desire to champion new notions and numerous risks. Research outcomes are always driven by factors and influences beyond the great ideas and defied by the top management and board of directors to see through the set objectives and goals (Rosenquist, 2016). Clinton Odell came up with a brushless shaving cream but with no marketing strategy. Clinton gave his son, Allan, an idea of the cream to introduce plans to make it the century's ultimate idea. However, in the golden age of advertisement, the dollar shave club headed by Michael Dubin came into being in Los Angeles. The following is a review of the competition between Burma Shave and Dollar Shave Club.
In the early 1900s, advertisement proved to be the best medium for promoting a product. Advertisements proved to provide revealing comprehensions to both the producers and consumers. Advertisements were focused more on the merchandise sold than the customers of the merchandise. The difference between Burma Shave and Dollar shave was the famous advertising stunt of the hilarious rhyming poems on the highways and roadsides made by Burma Shave. However, Dollar Shave was based on selling razors, personal shave items and shaving products without prior research on the best way to advertise their products. The main target of Dollar shave was adult males and less concern to women. Dollar shave was mainly based on online adverts that allowed their consumers to get a more straightforward subscription and forget that they always have to obtain a clean shave making them forget about replacing their razors.
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Burma shave had an original product made of liniment that allowed its consumers to be attracted to its products. According to Dollar Shave Club (2012), Dollar Shave Club was convinced that its subscription service was based on convincing customers that they were getting the best deal possible. The strategy used by Dollar Shave convinced men that they were getting low prices as well as the convenience of having more razors that were shipped regularly over other brand products. However, Burma Shave convinced its consumer base that brushless shaving cream was more desirable, and its adverts of a clean-shaven individual were more appealing and attractive. The attempts to suppress the marketing strategy of Burma Shave was inevitable and led to an increase in sales compared to other shaving products.
The most groundbreaking media campaigns between Burma Shave and Dollar shave was that of Burma shave. The use of visible signs and billboards was more convincing since not everyone could venture into the Dollar Shave Club's online subscription strategy. The use of humorous rhymes of poetry was more eye-catching than any other medium of advertising (Pullen, 2012). When Burma Shave used a special cream instead of ordinary soap, the idea was so new that consumers had to notice the difference. The use of hidden texts and attractive messages became an attraction to the ever-changing times of technology. By its name, dollar Shave Club was seen to sell more of the brand name and a strategy to sell expensive shaving equipment on a subscription-based model. The firm failed terribly due to its ineffectiveness of coming with a new approach to fulfill its mandate as a top-notch shaving company. Burma Shave can be examined as the ultimate shaving company for the effectiveness and efficiency of providing the ultimate shaving experience in both men and women.
References
Dollar Shave Club. (2012, March 6). DollarShaveClub.com - Our Blades Are F***ing Great [Video]. YouTube. https://www.youtube.com/watch?v=ZUG9qYTJMsI
Pullen, J. P. (2012). How a dollar shave club's ad went viral . Entrepreneur. https://www.entrepreneur.com/article/224282
Rosenquist, R. (2016). Copywriting gertrude stein: Advertising, anonymity, autobiography. Modernist Cultures , 11 (3), 331-350. https://www.euppublishing.com/doi/abs/10.3366/mod.2016.0144
