Television was introduced in Canada in a great hurry. In fact, by 1961 more homes had television sets than a shower or flush toilet. A responsible social entity is one that involves maximizing profits for investors as well as influencing optimistic modifications and cherished contributions to the stakeholders (Armstrong, 2015). A market-driven substance is one that is guided by the customer desires and market trends instead of the entity’s productive capacity. It has a market-driven organization that is customer oriented and is aware of the competitors.
The Canadian television has been portrayed as a responsible social medium. The Royal Commissions that were introduced in the 1940s focused on cultural activities. This involved establishment of minimum cultural standards that the anchors needed to meet while broadcasting. The commissions ensured that the top and most suitable platforms were offered to the Canadians. According to Hogarth (2001), the broadcasts were to be modeled such that they focused on film conventions such as the NFB documentaries. This involved using television to educate children. Additionally, the CBC needed to create a middle ground such that Canadians could view the entertainment content from the United States and the information part from Britain in a less or more competitive market. The introduction of women television magazines was intended to help women plan their daily activities through the advice given to them.
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Conversely, the Canadian television was also focused on maximizing profits. This is portrayed during the era of liberation whereby pay television was introduced on a large scale. Extra funds were proposed for production of Canadian content through the Canadian Broadcast Program Development Fund. This was because of the increased popularity of the channels broadcasted. There were many programming offered by the television network which was televised in different languages such as French and English. The subscriptions fees from these programs generate revenue for the media.
Television portrays communication which falls into the social, economic, and cultural fabric of Canada. It helps to educate citizens by introducing new technologies to meet the consumers’ demands. The CBC is facing formidable budget crises due to the loss of the NHL broadcast and revenue. The television advertising revenues have decreased sharply threatening the financial viability of some television stations. This has led to laying off 200 Roger Media workers to cut costs across the broadcasting industry ( Beaty & Sullivan, 2006) . Canadians are quick to purchase television technologies and subscribing to new delivery systems. Hence, the financial costs associated with purchasing the programming has increased. The increased domestic competition among the local private broadcasters has rendered the television in Canada as market driven. This is because the increased demand for television programmes has resulted to increased competition for programs that draw massive ratings.
Additionally, the shutdown of local stations in smaller markets is evident that the broadcasting company is aimed at maximizing profits. The costs associated with receiving media services and television has increased. The average cost of satellite and cable rose by 29% from 2002 to 2008. This has been rising, and the Canada regime has considered regulating the prices of satellite providers and cable to ensure that the Canadians can access television and other media services. Therefore, the above instances illustrate that the television broadcasting in Canada is more market-driven than it is socially responsible.
References
Armstrong, R. (2015). Broadcasting policy in Canada . University of Toronto Press.
Beaty, B., & Sullivan, R. (2006). Canadian television today (No. 1). University of Calgary Press.
Hogarth, D. (2001). The Other documentary tradition: Early radio documentaries in Canada. Historical Journal of Film, Radio and Television , 21 (2), 123-135.
