Nowadays, celebrity advertising has become an essential form of promoting brands. Celebrity advertising makes the identification of a brand more effective hence many companies and individuals rope in celebrities. For example, we will learn how Serena Williams, an American tennis player professional and the holder of former world number one in women's singles tennis, can be used to advertise Nike shoes.
Celebrities, and especially players, love gifts. Here, Serena Williams is the right target for Nike shoes. Offering Serena with equity also provides her with an incentive to promote Nike shoes and preserve cash for Nike. Also, Nike can establish a charity component for Serena, meaning that Nike can provide Serena with a separate fund for a charity of her choice. The charity work enables Nike to advertise its shoes further nationally.
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Nike has chosen a good market plan since Serena Williams has deep roots, both locally and nationally. The marketing approach enables Nike to minimize overspending on big names, and also Serena Williams connects right with Nike shoes. Nike has also incorporated the credibility of Serena in their advertisement plan. Serena is expertise in tennis, an attractive public figure, and familiar and has relevance to Nike shoes, making her a good fit. Despite being physically attractive, Serena Williams is trustworthy; hence can best market Nike shoes.
The definitive guide to entertainment marketing talks about the story of entertainment production. The report says that entertainment marketing is not for those who haven't decided, those incompatible with the industry, or the inexperienced. The story emphasizes the need to learn from earlier mistakes made by entertainers to be fully aware of the future of entertainment marketing. The story is influential to today's upcoming entertainers who don't have a mass audience's luxury.
To make the entertainment world yours, you must understand your market segment well and the target audience compatible with your entertainment product. You must also continuously leverage your content to keep your audience healthy and happy all through. It would help if you owned a constant pace with changing entertainment marketing innovations and expanding your mind to build the highest quality.
References
Lieberman, A. & Esgate P. (2014). "The Definitive Guide to Entertainment Marketing." Ptgmedia.pearsoncmg.com https://ptgmedia.pearsoncmg.com/images/9780133092080/samplepages/0133092089.pdf
Marketing-schools.org (2012). "Celebrity Marketing." Marketing-schools.org https://www.marketing-schools.org/types-of-marketing/celebrity-marketing.html
Weber, S. (2015). "5 Proven Ways to get Celebrity Endorsements." Opendorse.com https://opendorse.com/blog/celebrity-endorsements/
