Human beings are incredibly social; thus various notions become popular with the masses during certain periods. Often, the majority of people in a given society will wish to be part and parcel of that characteristic that is considered right, moral or appealing. For a long period, the media has played a significant role in influencing the way the population perceives various aspects of humanity. The situation has led to the two-way view on beauty; thus there is the attractive and the unattractive group.
The attractive group has received favorable treatment from the masses due to the way they have been portrayed in the media. The use of such personalities in the advertisement of popular products and giving them funny, intelligent, and philanthropic roles in movies and books has helped place the beautiful lot on a high pedestal as compared to their less attractive counterparts. The consequence of this segregation is the advent of practices that aim at changing people’s appearances to fit into the attractive group. Consequently, the cosmetic surgery and products industry have blossomed in the past two decades.
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The same way the media helped shape public opinion on attractive people, is the same it can use to establish a favorable view of less attractive people. The change will start by offering this group lucrative roles in movies, adverts, and books. For example, if a film stars a less attractive person that is compassionate, brave, and intelligent, the masses will have a more favorable view of such people. The process will also be strengthened through collecting real-life stories of the positive changes that the unattractive lot are effecting in their communities. In this manner, when the people view them in various media, they will get some backing from the real events that prove the unattractive people can also be instrumental pillars of a community.