The Maryland Chamber of Commerce aims at joining business leaders and policymakers across the state. They work at ensuring that Maryland becomes more nationally competitive and more jobs are grown in the area. They usually are dedicated to helping their members develop and succeed and moreover, they hold themselves liable for results. It is considered the favorable organization to make the people’s voices of Maryland heard on issues and policies that aid in moving Maryland forward. The organization also exposes one to the problems facing the state and expands one’s knowledge of the market.
Their mission statement is to provide leadership in supporting and promoting the free enterprise system through business development, education and sound ethical values for the benefit of the members and their communities. Maryland chamber of commerce is governed by a board of directors who are 21 members, and an executive committee of seven members. The staff, active committees, and several volunteers, carry out the programs and services of the organization ("Home - Charles County Chamber of Commerce, MD," n.d.). Charles County Maryland is an ideal location to experience all that the Mid-Atlantic Region has to offer. Also, Charles County Maryland is one of the state’s most scenic areas, with hundreds of miles of shoreline, parks, history and agricultural and maritime heritage. It is truly one of the best.
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The foremost industries that Charles County Maryland deals with are federal contracting, business services health services and retail development. They also offer business support in farms and agriculture, financing, and entrepreneurship. Also, they offer several incentives; tax credits incentives, financing incentives, state incentives, and others. Moreover, Charles County has a broad community profile. The total population covered by the county is 158,475. In this population, the median average age is 37.23 years. In the society also, 48.19% are male and the other 51.81% are women. In the community of Charles County, the majority have a high school degree while 36.95% have a college degree.
The County has a labor force of 85731 people, where 53,866 in number are employees. These employees 70% have white collar jobs, and 29% have blue collar jobs. The top tasks in which these employees in Charles County are in include; executive managers and administrators, office and administrative support, and sales. 5006 businesses are present in the County. The leading industries are Retail, Health Care and Social Services, Education and Accommodation and Food Services. The major employers in Charles County are Naval Support Facility (NSF) Indian Head, Charles County Board of Education and Charles County Government.
The number of jobs offered in the retail industries is about 10,436 followed by 7,376 jobs in the healthcare and Social Services. The accommodation and food services industry provides the least number of jobs, 5,668.In Charles County, households earn a median yearly income of $96,867. 71.97% of the households get an income that is more than the national average yearly. However, the average household expenditure per year is $75,335. The spending is mostly on Shelter Transportation, Food and Beverages, Health Care and Entertainment. 78.91% of the households own their homes while 21.09% are renters.
Besides, Charles County has got almost an equal ethnic distribution between white people and black people. The black people are 69,930 in number which is 44.13% of the population, while the white people are 68,357 in number, 43.13% of the population. Also, 3.34% of the population are Asians. There are 59,970 total dwellings in the County, of which 45,495 of the houses are owned by the people that live in them, whereas 12,161 are rented out.
For further improvement in the message based on the audience analysis, certain endorsements should be put in place. In the case of Charles County Chamber of Commerce, the message would be better if the barriers and facilitators that prevent or motivate the audience to join Charles County were identified and highlighted. This may include habits, fears and negative experiences by the targeted audience. Also, the availability, accessibility, affordability, and acceptability of the organization should be involved in the message to the audience. Another recommendation is that of direct talk with the audience members and not relying on the beliefs or what the team members have to say about them.
The message should also include the channels of communication that was used during the stakeholder workshop. Also, it should consider other means of reaching the audience, in areas such as schools and events like health fairs and community occasions. Audience segmentation is also an essential part of the message and development of audience profiles. However, these profiles should genuinely represent the experience of real people, and no way will two profiles look alike. Therefore, they should be updated whenever new data is available. For better profiles, the message should use a source of qualitative research. Holding stakeholder workshops and any other quantitative and qualitative study will ensure correct information on the priority audience will be addressed in the message ("Questions of Media Reach," n.d.) It will inform on what the audience knows, thinks and feels about the issue or desired behavior.
References
Traudt, P. J. (2005). Media, audiences, effects: An introduction to the study of media content and audience analysis . Boston [u.a.: Pearson, Allyn and Bacon.
Home - Charles County Chamber of Commerce, MD. (n.d.). Retrieved from http://www.charlescountychamber.org
Questions of Media Reach. (n.d.). Audience Analysis Audience analysis , 43-64. doi:10.4135/9781452233406.n4
