Target Market Segments
Understanding the target market segments plays a crucial role in defining whether a marketing plan is of value in achieving set out market goals and objectives (Balcet & Consoni, 2017). For this particular product, the primary target market segment is the middle class working citizens in the country, who earn enough for them to own a new vehicle. The main benefit that this product, Chevrolet, will have on this target market is that it will provide them with better value about the quality of vehicles that they access.
Marketing Mix Concept
Product
The product offered is Chevrolet, which is a type of vehicle manufactured by an American automobile vehicle, General Motors. The automobile market in Brazil is increasing at a significant rate, thus, creating the need for this product in the market to help provide clients with high-quality vehicles matching set out demands.
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Price
The pricing model for this product will focus more on ensuring that a high number of people are in a position to afford the vehicles. Woodard (2012) highlights the importance of the pricing model, as it seeks to create demand among individual consumers for different products or services matching their expectations.
Place
The company will come up with a plan towards ensuring that opens up new locations within different towns in a bid to ensuring that it achieves a set-out objective of dealing with queries that clients may raise about the product offered. Having different locations will also help in the distribution of the product considering that it is much easier in targeting clients within different locations.
Promotion
An advertisement will act as one of the critical promotional strategies set out by the company as it seeks to ensure that more people learn about the quality of products delivered to the consumers. Also, the company will also engage in after-sale services in a bid to increase loyalty among its clients.
General Market Condition
The consumer market for vehicles in Brazil has increased significantly within the last few years attributed to plans set out by the Brazilian government towards ensuring that it creates a roadmap for infrastructure improvement. Thus, this creates a high potential for the product within this particular market, as it would achieve high levels of success if it engages in effective marketing.
References
Balcet, G., & Consoni, F. L. (2017). Global technology and Knowledge Management: product development in Brazilian car industry. International Journal of Automotive Technology and Management , 7 (2-3), 135-152.
Woodard, J. P. (2012). Marketing modernity: the J. Walter Thompson Company and North American advertising in Brazil, 1929-1939. Hispanic American Historical Review , 82 (2), 257-290.
