Collaboration is where a person is working with another individual so as create something or produce something. Also, collaboration is where organizations come together and operate in one way so as to achieve a certain goal. The purpose of collaboration is to work in unity so as to get a defined and common business purpose. The fact that people or organizations are collaborating does not guarantee them that they will be successful. There are some key issues that they must put into consideration, and it includes the strategic fit of the origination and the resource fit of the organization. Strategic fit is a condition where a particular project, Target Company or products are observed to be appropriate on an organization's general objective. On the other hand, resource fit shows how well resources match with business unit requirements.
Amazon Company is one of the companies that collaborated and put into consideration the issue of strategic fitness and the issue of resource fitness. As a result, they have become one of the biggest websites worldwide. Through the collaboration of Amazon Company and other companies, they came up with various technological innovations. An example of technological innovation that they came with is the Amazon Fire Tablet. Those companies that partnered had an excellent strategic fit when they came up with that technological innovation. That is because the value chains of the business were related. The value chains allowed the transmission of skills and expertise in those companies, therefore, they combined performances work and thus reduced cost of production.
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Also, the partners had a strategic fit because the value chains of the different companies that came up with it overlapped each other. Therefore, the Amazon Fire tablets are being used by same customers. Also, those tablets are marketed and promoted in a unique but same way, and they have a similar distribution channel. That means that the tablets are being handled by the conventional dealers and retailers also. The strategic fit is seen where the companies that collaborated are using the same brand name, they have joint dealer networks, they have the same force to call customers, and the delivery of the product is done jointly.
Moreover, the partnering companies had a strategic fit because the different merged companies were operating along to explore changes so as to have the cost sharing. As a result, they had to increase their efficiency by sharing related activities.
The partnering companies had an excellent resource fit when they came up with the Amazon Fire tablets. That is because those partnering companies added the strength of the Amazon resources. They added strength to the Amazon Company both finally and strategically. Therefore, the account of the Amazon increased having enough capital to support them in coming up with the technological innovation.
Moreover, the Amazon Company also had a good resource fit when it came up with the tablets because there is a close relation between the company's resources and the industry key success factor. The partnering companies brought in capital when collaborating. As a result, the company had an ample cash to run the production of the product.
I am certain that there are no other organizations which could have joined this collaboration of Amazon company and improve the general fit of the enterprise. That is because the companies had come together and formed an excellent partnership. They put into considerations the requirements for a successful partnership. Thus any other organization joining them would not have done any meaningful change to them.
Reference
Amazon startup story. (2014, January 20). Retrieved January 19, 2017, from Startup Stories, https://www.fundable.com/learn/startup-stories/amazon
Harwood, R. (2014). Collaboration (1st ed.). [London]: Bloomsbury.
(2017). Retrieved 15 February 2017, from http://amazon company
