Persuasive messages entail a determination to convince the recipient to take a specific action. Persuading isn’t an attempt to fool, coerce, manipulate, or seduce the recipient. Instead, it is an effort to get people to abide by behaviors which would fulfill the objectives of a company. Managers may more effortlessly persuade persons who love them. Also, individuals are more effortlessly persuaded once they see the persuader as the authority. Furthermore, it is simpler for executives to persuade another person since they get physically and psychologically closer to him or her. Globally, approximately 269 billion emails are transferred on a daily basis, with the figure projected to rise to 319 billion in the year 2021. The study reveals that business users transmit thirty-four emails and receive eighty-eight e-mails daily.
There is a certain degree to which a persuasive message, sent via e-mail, can be more effective than the same message delivered face-to-face. In a communication process, partakers may feel either detached or attached from one another. Two individuals in a room can feel miles separated, while persons in different regions might feel close to one another (Dunn & Goodnight, 2016). Much exploration shows electronic media influence the degree to which persons feel close to one another. Some people claim that the incapability of the speaker to deliver nonverbal communication causes anxiety and thus increasing psychological distance. Some persons might enjoy and prefer some type of technology as opposed to face-to-face interactions, for instance, an individual’s dependency on a mobile phone for friendly communication (Michalco & Navrat, 2012). Psychological distance could be reduced once an individual feels friendly to the technology. Emails may actually upsurge an individual’s feeling of closeness.
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People’s instinctive insight is that face-to-face interaction is the greatest persuasive, nonetheless, it is not all the time factual. In reality, it is not always likely to meet personally, and thus email is used. People respond to persuasion efforts over email through various ways. Persuasion exploration has revealed interesting effects: that males appear more receptive to email for the reason that it sidesteps their competitive propensities (Dunn & Goodnight, 2016). However, females might react better in face-to-face meetings since they are more ‘relationship-inclined’. The findings may be explained with regards to expectations concerning social roles. Social stereotypes claim that males are task-focused while females are relationship-concerned. Thus, when placed in a circumstance in which relationships are significant, that is, in face-to-face, females are inclined to follow the social stereotype (Michalco & Navrat, 2012). In the same way, since males are normally perceived as more competitive, once they face one another, they are inclined to be more competitive and consequently less vulnerable to persuasion. Basically, the exploration suggests that email might offer a means of bypassing males’ competitive tendencies. Females might not, in general, be easily convinced through email since there is less chance to build relations from which opinion alterations may be built. However, males are inclined to be less competitive through email and are capable of concentrating on arguments introduced in a better way, instead of being sidetracked by viewing the other male as a threat.
In a nutshell, if a person’s persuasion effort is directed to somebody with whom he or she has a more cooperative affiliation, face-to-face can be a better option. However, if a person wants to persuade somebody with whom he or she has a competitive affiliation – whatever the gender – email may be a better option.
References
Dunn, D. M., & Goodnight, L. J. (2016). Communication: Embracing Difference . New York: Routledge.
Michalco, J., & Navrat, P. (2012). Arrangement of Face-to-Face Meetings using Social Media. Studies in Informatics and Control , 21 (4), 383-392.
