Part 1
Marmite is a food spread manufactured from yeast extract. The product was discovered in Germany, but its first manufacture was in the United Kingdom. The product’s company is located in New. Zealand and its website can be accessed through https://www.marmite.co.uk/ . Marmite is well known to be an excellent source of vitamin B for vegans, and it is produced in full-cream cheese spread, in bottles, and long-life. The product is unique from other feeds due to the distinctive, robust flavors and unique taste that have put it ahead of the competitors. The product had a marketing slogan, “Love it or hate it,” and is deeply rooted in the British culture that they refer to people like Marmite. Vegans mostly consume the product as it is the most suitable product for the group. It is also ideal for US citizens on vitamin B supplements as the product has vitamin B as one of its ingredients.
The kind of media that could help the product stand out is the YouTube advertisement. The platform is uniquely designed to reach a wide range of people, especially internet lovers (Kujur & Singh, 2018) . Most YouTube users are people who are out to look for new kinds of information, and the platform has been ranked as the second famous search engine after google. YouTube ads are most likely to reach out to a massive population of individuals between 15-45 years and help Marmite market the product to a wide range of customers. YouTube has a significant influence on consumer purchasing behavior. An organization can easily track Ad metrics when it uses YouTube as the advertisement channel. It can help the organization gain more information about the viewers. This can help the organization quickly evaluate where the advert has the most viewers and the necessary adjustments to widen its market reach. YouTube advertisement provides a platform for advanced targeting whereby an organization such as Marmite can only target the correct people. This saves on costs as the advert is directed to specific demographics such as age and gender. Such Ads reach out to a particular group of people that are interested in the product. It narrows down the audience to specific people in the US who are likely to use the product.
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Another platform that Marmite can adopt to advertise the product in the US is using Google Ads. This advisement platform can reach out to a wide range of individuals within the target market. The venue is a less expensive mode of advertising that captures the attention of internet users who are looking for similar products. An additional advantage that would make Marmite consider the use of Google Ads is that it reaches out to people who have a specific intent. Most people on social media are not out to look for adverts or solutions, and this gives Google Ads a better chance as it targets clients who could be interested in the product (Collison et al., 2007) .
Additionally, Ads are considered as the best way for an organization to maintain full control of its campaign at all times. The company could get quick and positive results with SEO as it is the backbone of the most frequently visited sites on the internet. Running Ads on the internet and boosting them can help the organization reach out to a large client pool. Ads can help build brand awareness, especially in a new market, which makes it the most prioritized advertisement platform, especially when penetrating a new market. Reinforcing a brand name is a suitable tactic to build the organization’s reputation, and this strengthens the brand and earns the respect of people within the target market.
Part 2
The best kind of Ad that might work for the organization is PowerPoint. Microsoft PowerPoint has been proved as the most accessible program to use when giving presentations. It works for a wide range of exhibits that require collaboration tools, visual kicks, easy access, and the ability to share a wide range of information. PowerPoint has the advantage of visual impact in that it makes a presentation look more presentable and exciting by the use of multimedia. This, in return, enhances a more significant visual impact. The unique visual and audial cues in PowerPoint helps the presenter to be more interactive with the audience.
PowerPoint enhances collaboration in that the presenter can work with other people collectively (Eppler et al., 2011) . This can be made possible in office settings that involve the use of teamwork. PowerPoint makes it possible for various people to work together as a group and add their contributions to a presentation. The “review” tab at the top of the program has a “new comment” button that enables the presenter to leave notes that can be repositioned on the screen for the other members of the group to view such notes. A comment option is an essential tool in PowerPoint when the group members want to clarify something.
It is easier to share content with the use of PowerPoint through words. This could be beneficial for the individuals who could have missed out on the presentation. They can easily view it through an online platform through YouTube with all exhibition features, including transitions, commentaries, and slides. Files can be saved in WMV format that can be played back through Windows Media Player and uploaded to different video sites. Additionally, PowerPoint is a flexible platform that can adopt various ways to reach out to the target audience. The slides are customized in a way that fits the specific needs of the presenter. These features make the PowerPoint presentation considered the best kind of Ad that can enhance its success.
References
Collison, D., Lucovsky, M., & Sjogreen, C. (2007). US Patent Application No. 11/443,507 .
Eppler, M. J., Hoffmann, F., & Bresciani, S. (2011). New business models through collaborative idea generation. International journal of innovation management , 15 (06), 1323-1341.
Kujur, F., & Singh, S. (2018). Emotions as predictor for consumer engagement in YouTube advertisement. Journal of Advances in Management Research . SSN : 0972-7981. https://www.emerald.com/insight/content/doi/10.1108/JAMR-05-2017-0065/full/html
