Marketing Shop Website
The press release markets the market shop (http://themarketingshop.com/) website which describes the services and benefits that clients of the marketing shop may enjoy by joining the website for the business. The message put across in the press release seeks to create awareness among the potential customers about the existence of the website and the kind of online marketing services they can be in a position to enjoy by attending the launch of the website. The information provided in this content quotes prices and discounts as the first benefit for signing up for the website (The marketing shop, 2018). In the first step, the advertisement educates people including small business owners about the website in a launch referred to as motivational Monday branded graphics service at a competitive discount price. When potential customers come become aware of the existence of this website, they will develop an interest in seeking the advantages they ought to receive from marketing shop. Marketing shop is the sender of the message provided in the website and the encoded information is designed to reach all the small businesses with intentions for reaching their clients as well sole business operators with intentions of using online marketing.
Integrated Business Communication
The information provided in the press release begins by recognizing the importance of creating a strong relationship with clients to increase the productivity of the organization. The primary objective of a market shop is to create a strong and affordable channel that can increase the ability of people and business to become interlinked and send information related to the products offered by the business (Thill & Bovee, 2005). At the beginning of the content in the press release, there is consideration of the benefits that people who register for the launch of the Motivational Monday launch before 4th April will receive. The press release recognizes the launch as a giveaway because of the discounts that clients will receive in the launch thus building a strong business relationship with the attendants.
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In the press release, the marketing Shop informs people about some of its services such as marketing, consulting, and building public relations with a company. Companies seeking to meet their objectives such as increasing sales and reducing the costs of operation seek services with the marketing shop. Based on this information, the press release recognizes the importance of building a relationship with clients in increasing the sales volume. In this case, they apply discounts and low prices as the strategies they need to apply in increasing their level of competitiveness in the business environment (Thill & Bovee, 2005). The objective of the marketing shop is to extend their knowledge to entrepreneurs by looking at their indented goals and providing guidance for converting the dreams into reality. They create marketing quotes and graphics that they intend to offer to all businesses without limitations thus increasing the coverage areas for their market.
Media Richness Of The Content
Different media forms of communication usually have different levels of richness for the information that they provide. In the marketing shops press release, there is an establishment of a variety of media forms of communication that intends to reach the target audience. Assessing the richness of the media focuses on a capacity to which the advertisement applies personal focus, immediacy of the feedback, variety of language used, and the conveyance of multiple cues applied in the marketing strategy (Dennis et al., 2008). The application of media in the advertisement in the press release an opportunity for entrepreneurs to include personal focus which can be demonstrated through the variety of quotes that match individual’s goals. During the launch of the motivational Monday, it is evident that people in the marketing, there is a creation for face to face communication which is more convincing for customers that the application of online or email communication. There is also the immediacy of feedback because people who feel convinced about the services offered by the company creates a chance for getting immediate feedback as required by effecting application of media in marketing. The advertisement offered by the company creates a chance for applying different cues such as graphics, audio, and quotes that increase the richness of information intended to reach the intended clients.
The Framing of The Message
The framing of the message is designed in such a way that it is intended to achieve a clear purpose. Reading the first paragraph creates an opportunity for identifying the intended goal for creating the launch. Marketing shop intends to create awareness of the services and products that client especially small businesses can receive from the marketing shop (The marketing shop, 2018). In an attempt of drawing many people to attend the launch program, there is an application of various strategies such as reduced prices and offering discounts for the first people to register on the website. This framing of the message indicates that it is designed in such a way that it is situational and targets the needs of the perceived audience. The business environment is becoming increasingly competitive and entrepreneurs seek to maximize their competitiveness in the market. As a result, marketing shop becomes the best alternative for addressing the needs of people in this sector because they offer viable marketing strategies designed to meet the interests of the customers. They evaluate entrepreneurs intended goals and create quotes and approaches that the business owner can apply to increase their availability in the market. The framed message creates mechanisms for coming up with an understanding between the customers and entrepreneurs thus increasing the level of linkage between the parties involved in marketing campaigns.
Opinion leaders
Marketing shop operates like a marketing agency that provides digital marketing strategies to its clients. In effect, the marketing shop depends on the marketing department as the leading team that provides services to the customers. Whenever willing and able customers have the need for seeking services from marketing Shop, they have to communicate with Tracy Gibb who is the leader for the marketing department (The marketing shop, 2018). In performing their duties, opinion leaders begin by analyzing the problems associated with entrepreneurs thus applying different strategies for providing marketing solution to their needs.
Recommendations For Improving Word Choice
In an attempt of improving word choice in the press release, there is a need for making several considerations. For example, there is a need for avoiding redundancy which originates from the use of one word in different parts of the press release (Guffey & Loewy, 2015). For instance, instead of using marketing through the launch process, opinion leaders may choose alternative words such as product or service campaign. Avoiding the repetition of words in communication process increases the ability of people to avoid boredom and understand the intended purpose of communication. Improving word choice creating awareness of services and commodities offered by an entrepreneur or a company need to be followed by avoiding creation of controversy. Marketing shop seeks to offer marketing graphics and quotes that serve the interests of the entrepreneur. In effect, choosing words that serve the interests of the client without controversy becomes a successful marketing approach. Since it is a business related advertisement, there is a need for applying more business terms such as discounts, prices, and promotions to draw the attention of clients.
References
Dennis, A. R., Fuller, R. M., & Valacich, J. S. (2008). Media, tasks, and communication processes: A theory of media synchronicity. MIS quarterly , 32 (3), 575-600.
Guffey, M. E., & Loewy, D. (2015). Essentials of business communication . Nelson Education .
The marketing shop (2018). The Marketing Shop Celebrates Official Launch of Motivational Monday Branded Graphic Service With Special Pricing and Giveaway Event . Retrieved from: https://www.ereleases.com/advertising-marketing-press-release-sample/
Thill, J. V., & Bovee, C. L. (2005). Business communication today . Pearson/Prentice Hall/Pearson Education International.
