Ben and Jerry’s is a business entity focused on food production that it produces such as ice creams. The company began from the scratch and set up their first outlet shop in a gas station in Vermont with only two people. Over the years, the firm has expanded its business activity in various regions. It also continues to build one of the world-renowned ice cream joints. Their constant and accelerated growth arises from their strong mission statement. Most importantly, it aims at establishing its operation in ways that make the world better. Ben and Jerry ice cream shop has a goal of operating business in a way that actively recognizes the role of the business to the society. That is the improvement of life both nationally and internationally.
In his article, Murray points how the Ben & Jerry’s firm struggles with its corporate social responsibility (Murray, 2015) . He further states that some of the challenges the business faces while trying to meet its objectives are both ethical, and legal, especially when balancing its missions in the competitive industry. A different article by Bhattacharya and Ben indicates that not only will a company investing in its corporate social responsibility benefit regarding its stakeholder attitudes but also regarding its support operations such as purchases and overall investments (Du, Bhattacharya & Sen, 2010) . In the end, the firm is also in a better position of improving its corporate image and strengthening its stakeholder relationship.
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The company relies on the social media for both its social commerce and marketing strategies. Some of the social media platforms they use include Facebook, Twitter, YouTube, and Instagram. Through these platforms, the company is in a position of interacting with their online clients to gather feedback about their products and services to check on constant improvement within the firm. For instance, in 2013 there were protest and concerns all over the states from consumers regarding the quality of products in the market. The consumer movement needed the various producers in the food industry to address the issue about the genetically modified organism in their products. However, for Ben and Jerry Company this was no issue as transparency was the core principle guiding the operations of the company.
Communications between different departments in the firm are through the emails. The company uses the electronic media and emails not only in carrying out their media campaigns, daily operations but also in maintaining relations with its customers. Their privacy principles help in mitigating security threats that may come about with using emails and the electronic media. One of the guiding privacy principles is that the company takes reasonable measures in protecting and safeguarding personal customer information from misuse. Finally, it complies with relevant laws protecting their data as per the authorities responsible for protecting these kinds of data.
Reference
Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews , 12 (1), 8-19.
Murray, J. (2015). Ben & Jerry's Struggles with Corporate Social Responsibility in an International Context. Journal of Legal Studies Education , 32 (2), 287-312.
