Core Product or Service
RIP-IT, a company founded in 2003 to serve a softball community, specializes in gear and apparel related to that sport. This organization has partnered with other sporting events, including Academy Sports + Outdoors, to ensure that clients with all-year-round softball essentials are of all sizes and colors (Wingate, 2019). Some of these essentials include period protection sliding shorts that ensure that players are confident and confident in their uniforms.
Main Customer Groups
This company has a wide range of customer groups, including softball players, coaches, parents, and school administrators. These customers either buy, wear or use softball gear, apparel, and other essentials. The company realized that the existing apparel was uncomfortable, having consulted and getting feedback from about 600 players (Wingate, 2019).
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Location in the Sport Industry
RIP-IT is located in subsector 3 of the sports industry, including all the companies dealing with sporting goods.
Internal Analysis
SRIP-IT operates in a competitive industry, considering that companies are fighting to get a considerable market share facilitated by many health-conscious people who pursue sports. This reality has forced RIP-IT to conduct extensive research to establish existing loopholes and fro here exploit them. The company realized that the existing gears were too uncomfortable for the women and girls usually conscious of their appearance. Wingate (2019) notes that RIP-IT main competitive advantage is designing comfortable gear that includes period protection sliding shorts. Thus, the choice to design these unique uniforms is a source of competitiveness as I show its commitment to the sport underrated for a long time.
RIP-IT Vision, Mission, Core Ideology
The company’s vision and mission are to use softball as a platform for helping girls learn crucial life skills to take leadership roles in the future (Wingate, 2019). The core ideology is to elevate the status of softball alongside the female athletes that play this game. The ideology and mission do not compete in differentiation on costs, considering that they have one underlying objective: empowering players.
External Analysis
RIP-IT is poised to become competitive, considering that it has proven that it is committed to the sport and its athletes. Notably the company draws its success because it seeks to break the narrative that softball is girls’ version of baseball (Wingate, 2019). If the company’s leadership manages to elevate softball into a fast pitch game, it will create a niche market that would sustain its operations. The insistence on healthy living is another success factor for RIP-IT, considering that most girls and women would take up softball, thus creating a broader market for its products and services.
Reference
Wingate, C. (2019, July 29). RIP-IT debuts rebranding initiative expands softball apparel line. RIP-IT . https://www.ripit.com/blogs/news/committed-to-softball
