This article centers on consumer social responsibility (CnSR). Getting the consumers on board with the company’s efforts to implement the CSR strategies have can be done based on the evaluation of what exactly makes the consumers buy into the firm’s efforts. Observations from multiple studies over the course of the last 20 years broadly indicate 3 factors that are important determinants in the consumers participation in the CSR strategies. These are the emotional, social and functional values of the firms strategies.
Firms engaging in CSR may expose themselves to the risk of potential losses if they are not keen to meet the drivers that pull in the consumers. Manning’s paper on Corporate and Consumer social responsibility in the food supply chain, explores the interaction between CSR and CnSR with an intent of contributing to theory building through the development of an interaction model. Her findings insist on the need for corporations to maintain congruence between CSR and CnSR in their effort to maximize their market share and customer loyalty (Manning, 2013, pp. 9-29).
Delegate your assignment to our experts and they will do the rest.
This article distinguishes between ethical behavior and corporate social responsibility which I believe are intertwined into one another. Corporations which are not concerned with how their products affect their surrounding environment, whether or not there are some aspects of illegalities can be deemed to be unethical in my opinion. The implications that CSR to some degree can be overlooked in an attempt to maximize on profits is a slippery slope.
Some of the new terms encountered in this article are; intrinsic and extrinsic religiosity which refer to inherent spiritual objectives with respect to one’s religion and utilitarian motivations underlying religious behaviors respectively.
The author raises multiple valid points with regards to CSR and CnSR. It is true that consumers need to be considered and enlightened in order for them to actively participate in the general betterment strategy of the firm. Consumers will often look out for their own best interests and the firm stands to benefit immensely if they manage to implement strategies to better inform the consumers on the need for the CSR and the value that the consumer would be getting from it.
References
Manning, L. (2013). Corporate and consumer social responsibility in the food supply chain. British Food Journal , 115 (1), 9-29.
