Social media has been useful in American politics in recent decades as political awareness to people is created. Different forums have been utilized by the political arena enhancing the communication and complaining that reaches as many people as possible. For example, as seen in the 2016 elections, Facebook served to link the generational gap that existed between the millennials and other past generations participating in voting. This table represents various events and the corresponding social media impacts in politics.
| Event | Social media effect |
| 1996 presidential elections | The elections formed the first presidential campaign to utilize social media effectively. Bob Dole and other contestants used online platforms to communicate with their people campaigning for the presidential seat ( McNair, 2017) . |
| 2000 presidential elections | The presence of social media platforms enhanced the attraction and securing of online donors to supplement the basic traditional input for campaign purposes ( McNair, 2017) . The “ blog for Americans” site facilitated allowed the people to share tactics and input that would promote defeating the fellow contestants. |
| 2004 presidential election | Social media was utilized to make campaigns and motivate people to abandon traditional ways and check online forums. Large numbers of voters were reached via social media as it creates a forum of neighborhood among people ( Neundorf & Smets, 2020) . |
| 2008 presidential election | Barrack Obama who was contesting for presidency utilized social media forums ( Ahmed et al., 2020) . He relied on the influence of social media to reach people through social media expertise enhancing his defeat against other prominent contestants. |
| 2012 presidential election | Different voters utilized Facebook and Twitter platforms to support their leaders and confirm that they had voted ( McNair, 2017) . Facebook largely promoted the political campaign as the contestants were able to sell their manifestos to as many voters as possible. |
| 2016 presidential election | Facebook was the most utilized account in reaching the millennials who formed half the participants of the election ( Ahmed et al., 2020) . Communication of the election results was done via social media as well. |
| 2020 presidential election | Social media platforms served great influence in reaching the youths leading to an elevation in their turnout on the election ( Neundorf & Smets, 2020). Negatively, social media caused misinformation and disinformation to the public about the participants. |
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References
Ahmed, F., Bahoo, S., Aslam, S., & Qureshi, M. A. (2020). A meta-analysis on American Presidential Election-2016 and American Stock Market. Estudios de Economia Aplicada , 38 (1), 1-7.
McNair, B. (2017). An introduction to political communication . Taylor & Francis.
Neundorf, A., & Smets, K. (2020). Political socialization and the making of citizens.
