Reasons why Apple is not a socially responsible organization
Some of the major reasons why Apple has not been socially responsible organization include lack of CSR leadership. A socially responsible organization demands that the CEO of a company must be devoted to Corporate Social Responsibility and no one can successfully do a CSR without having a CSR team ( Engardio et al., 2007) . The CSR team helps to drive the company’s a gender, do lifecycle assessment and finally finds heretical ways of serving their customers which are lacking in an Apple company.
Another reason why Apple is not a socially responsible organization is that it lacks stakeholders’ engagement strategy. Apple really does not believe that it needs to engage stakeholders in in its engagement strategy ( Suliman et al., 2016) . When Apple failed to share information with Greenpeace concerning why the Greenpeace got it wrong on the power consumption of Apple’s North Carolina data center not to report to the investigating pollution body in China. Apple is then considered as a company which is reluctant in engaging its stakeholders which have critical the point of view of the company.
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Lastly, Apple lacks the triple bottom line thinking. Apple has never adopted the triple bottom line thinking ( Engardio et al., 2007) . The Apple main objectives have been to maximize profit and addressing social and environmental issues as long as they make little effects on Apple’s income. However, Apple claims to be promoting one of the primary elements of triple bottom line, for instance, people, its practices shows that it is still really about the profits which are a contrary to the CSR demands.
One of the examples of Apple’s actions towards not being socially responsible is that the company of late has been starring on the Triple Pundit which is an indication that the company has a serious CSR problem and Apple is, unfortunately, seems to be the latter ( Suliman et al., 2016) .
Another example is that despite the company being considered as one of the best in environmental conservation by Greenpeace, the company still needs to strategize and incorporate all factors required for customer and stakeholders’ involvement in the business in order to reduce environmental pollution ( Suliman et al., 2016) .
References
Engardio, P., Capell, K., Carey, J., & Hall, K. (2007). Beyond the green corporation: Imagine a world in which eco-friendly and socially responsible practices actually help a company’s bottom line. It’s closer than you think. Business Week , 4019 , 50.
Suliman, A. M., Al-Khatib, H. T., & Thomas, S. E. (2016). Corporate Social Responsibility. Corporate Social Performance: Reflecting on the Past and Investing in the Future , 15.
