The need to protect natural resources is more widespread than ever. Companies should ensure that all their operations are carried out sustainably. As business evolves and grows, companies tend to use natural resources and regenerate waste with minimal constraint. There is also utilization of the latest technologies that contribute significantly to climate change, affecting current and future generations. Companies are obligated to ensure that they can protect natural resources and promote environmental awareness. Each organization has to strictly adhere to corporate social responsibility, which entails an obligation towards concern for natural resources and society.
Companies' obligation is not limited to local resources but also extends to sustaining global resources. An organization must appreciate the actual dependencies of its operations on nature and its effect on it. Companies must be willing to account for and pay for what nature offers to their operations by investing in natural infrastructure. Companies must protect the entire value offered (Bhardwaj et al., 2018). A more precise comprehension of the real expense of natural activities to businesses should offer incentives to pay nature for her contribution.
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When companies become socially responsible to business, they will generate an excellent image for an organization rapidly. Also, numerous business awards evaluate corporate citizenship during social media and press coverage when selecting companies to award. Consumers also like to associate themselves with socially responsible companies. Businesses that partner with charitable organizations to plant trees to protect water sources and wild animals, solve global issues, and forest preservation tend to build massive customer bases. No company will deny that the ultimate goal is to earn a profit. Therefore, corporate social responsibility comes at a cost because it can increase connection and build their reputation.
References
Bhardwaj, P., Chatterjee, P., Demir, K. D., & Turut, O. (2018). When and how is corporate social responsibility profitable? Journal of Business Research , 84 , 206-219. https://doi.org/10.1016/j.jbusres.2017.11.026
