Part A: Motivational Email to Internal Staff
Subject: Product placement: Kamelon
Dear Staff Members,
This email is about the product mentioned above offing. As you know, the new company acquisition has brought a new product into our brand identity. Kamelon is a weight-loss supplement that has been well accepted in the fast-growing market. The product underwent extensive research to ascertain its effectiveness. The study findings showed that 90% of the 100 participants lost at least 15 pounds of weight within a specified period. The findings assure the success of this product once we begin to market it to our large customer base.
Through its first trials among the chosen participants, the supplement has demonstrated its strength in achieving its intended purpose. One key strength is its easy-to-follow instructions. The instructions are easy to understand and adhere to. Additionally, Kamelon is more affordable than other weight-loss supplements already in the market. The company has foreseen significant growth as a result of the product.
Delegate your assignment to our experts and they will do the rest.
While the product is expected to overshadow other supplements currently in the market, Kamelon can still pose adverse effects to people using them. The research study further revealed that 10% of the participants did not record weight loss as expected. There are many reasons for this finding, including underlying health conditions that foster weight gain. Mitigating these disadvantages will require more research and collaboration between different health agencies.
As we continue to market Kamelon to our target audience, the employees must have prior knowledge about the product. More information will be communicated as we continue to gain more understanding of the product.
Sincerely,
Product Manager.
Part B: Informative Email to Investors and Shareholders
Subject: Financial Impact of Kamelon
Dear Shareholders and Investors,
The recent acquisition of the new company and its product Kamelon is a move to expand our business operations, enhance product diversification, and boost our yearly revenues.
Our financial department has made projections regarding this product and how it will impact the company. Their report estimates that Kamelon will record a 15% increase in the first year and 25% in subsequent years. This projection will ultimately increase the company's overall revenue, translating to increased dividends per year. However, due to the projected increase in demand for the product, the company will use more resources in equipping its manufacturing capacity to meet these demands.
As we move forward in establishing Kamelon as a worthy weight-loss supplement in the already competitive marketplace, we value your input, support, and investment in realizing this dream.
Sincerely,
Product Manager.
Part C: Consumer-facing Blog Post
Kamelon Review: Benefits, Dosage, and Side Effects
Despite its less popular nature, Kamelon has proved to be an effective weight-loss supplement currently available in the market. The supplement boasts ingredients approved by the U.S Food and Drug Administration (FDA) for user consumption. Since its introduction, Kamelon has not received much attention from potential customers. The company that made the supplement was acquired by a more capable company that has the resources and audience to revolutionize the weight-loss drug to a larger target market.
Unknown to many, Kamelon is a dietary supplement for weight loss. The main active ingredient in the supplement is caffeine. A combination of other components provides the extra boost for the effectiveness of the drug. Several research studies have proved how effective the supplement is when used as recommended. One such study exhibited how more than 90% of the participants lost approximately 15 pounds for three months. While most other weight-loss supplements have been widely used for several decades, they are not approved by the FDA, as with Kamelon.
One health benefit of Kamelon is that it is enriched with vitamins and amino acids. Additionally, several ingredients in the supplement have been proven to be more effective in weight loss and boost the body's energy. More importantly, Kamelon is easy to take as it does not require additional instructions. However, we advise customers who are sensitive to avoid this supplement.
Part D: Persuasive Letter to Business Partner
Subject: Increased Demand for Pill Casing
Dear Fatima Sousa,
Over the years, our business partnership has seen both companies' success in achieving our set goals and objectives. As we move to a new era of product development, we would like to recognize your efforts in being our trusted partners. Your continued partnership will further cement the manufacturing process and subsequent sales.
As per our new business agreement on producing Kamelon pill casing, we have hit an unexpected demand that will stretch our production processes. The increased market demand for Kamelon has rapidly risen, putting more pressure on its manufacturing. We acknowledge your manufacturing capacity and workforce limitations in meeting the new demand. However, we humbly request that you increase your production capacity to meet the new demand.
Moving forward, we extend a hand of support through collaboration to meet the new demand. We believe that this partnership will be strengthened by extensive cooperation.
Sincerely,
Product Manager.
Part E: Response to Customer Complaint
Following a customer's complaint on the effectiveness of the Kamelon weight-loss pill, this organization acknowledges this and other customer complaints that have marred our brand image and mission. While it is early to provide a concrete answer as to why the customer did not lose weight, it is critical to monitor the situation closely. In the meantime, we still insist to the rest of our esteemed customers that Kamelon effective when instructions are followed. A majority of the customers who have used the supplement can attest to its effectiveness in weight loss. Therefore, while we take customer feedback seriously, we still emphasize that there should be no cause for alarm.
Dear Customer,
We have taken note of your complaint and would like to establish the cause of the concern. We encourage you to provide your contact information to recommend one of our trainers to guide you through the process again physically. If no changes occur within the first month, we would accept responsibility for the mishap and consider compensation.
Part F: Evaluating Communication Strategies
The use of appropriate communication strategies is critical to emphasizing the message to the target audience and achieving the intended outcome. Communication strategies focus on relaying the appropriate message to generate the desired reaction. For instance, the letter to the business partner used a persuasive strategy to encourage them to increase their production capacity. At the same time, a direct communication strategy was used in emails to both internal and external stakeholders. This approach allowed the manager to inform the two parties of the benefits and implications of the new product to the company.
All the four methods of communication fostered information exchange within their specified target audience. The use of email as a communication method was effective as it allowed the message to be brief and clear (Stich et al., 2018). Further, the letter was direct, brief, and concise. In the long run, the communication was effective. The blog post provided an excellent platform to educate the public about the weight-loss supplement. Additionally, the use of social media as a communication method was effective in acknowledging the customer`s concern and providing a private workaround to resolve the issue. Social media allows organizations and their customers to communicate freely and swiftly in addressing their concerns (Cheng, 2016). Ultimately, all four methods of communication were effectively utilized.
References
Cheng, Y. (2016). How social media is changing crisis communication strategies: Evidence from the updated literature. Journal of Contingencies and Crisis Management, 26 (1), 58-68. https://doi.org/10.1111/1468-5973.12130
Stich, J., Tarafdar, M., & Cooper, C. L. (2018). Electronic communication in the workplace: Boon or bane? Journal of Organizational Effectiveness: People and Performance , 5 (1), 98-106. https://doi.org/10.1108/joepp-05-2017-0046
Zaki, A. R., Karim, A. S., & Khan, H. (2019). Managing workforce diversity in multicultural organizations: some observations. Journal of European Studies (JES) , 35 (1), 79-91.
