Date:
From: Communications Manager
To: International Gadgets Staff
Subject: Creating effective Web Communications
International Gadgets has cut a niche for itself as a multinational corporation that designs, manufactures, sells, and supports a variety of low- and high-tech business productivity tools. The company has witnessed significant growth which has enabled it to become a global enterprise with operations in the US, Europe, and China. This success has been possible as IG has embraced modern technological communication strategies to reach its target market and sell its products through its affiliated websites. It is my desire that this positive trend would continue and this will only be possible if the company adopts effective web communications. As the communications manager, I have taken it upon myself to create compelling web communications, which I expect you to adhere to.
Characteristics of Online Communication
Online communication has become the most sought-after form of communication going by an increase in technological innovations and solutions (Decker & Vandekerckhove, 2017) As such; it is vital to ensure that you embrace this online communication strategy by adapting to its best practices. However, for you to make the best out of online communication, it is crucial to understand the guiding principles of online communication. For one effective online communication should be open to ensure that the targeted and existing clients get the information they need without having to follow bureaucratic procedures (Taipare, 2015). Moreover, you should ensure that this online communication embraces the immediacy characteristics, which helps to shorten the cycle of information dissemination. In essence, clients will need to know what International Gadgets is all about and how to access the products. Furthermore, it is important for the web communication to be as interactive as possible (Grabowicz et al., 2012). The staff at International Gadgets must interact with clients regularly attending to their questions and feedback, which in turn makes the exchange of information effective and timely.
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Accessibility Issues
Clients must be able to access the company’s information at ease, which will strengthen the company’s profile even more. The staff should ensure that current and reliable information is uploaded regularly. Moreover, the staff must ensure that the company’s websites are accessible from any part of the globe to make the company more visible (Camelia, 2017). Furthermore, International Gadgets will make use of cookies to help create an advertising platform to help increase the company’s clientele base.
Establishing Corporate Credibility
International Gadgets rides on a strong corporate credibility, which has seen it its current economic growth. I wish you carry on with this culture of corporate credibility by ensuring that the company delivers on what it promises its clients (Rao, 2015). Remember, we have several competitors who would benefit if this company dilutes its reputation by compromising on the quality of its products and services. The staff at International Gadgets should endeavor to make every sale an opportunity for another better sale by sticking to the customer's requisition. Of most important is for every staff to understand that the company depends on you to maintain its corporate credibility at all time through positive client engagement.
Privacy and Security
International Gadgets highly values the company’s and clients’ privacy and security issues, which has made it remain competitive. I call upon each one of you to continually maintain this privacy by guarding company’s and clients’ information so that it does not fall into the wrong hands. In essence, I believe that for this to happen there is a need to limit the number of people who have access to sensitive and confidential company’s and clients’ information. In this way, one can be able to determine the source of leaked information in case of a privacy and security breach (Baruh, Secinti, and Cemalcilar, 2017).
Ethical Considerations
Companies, which are keen on becoming successful, must always embrace a strict code of ethics to regulate the behavior of its core stakeholders. In line with this proposition, International Gadgets has embraced such an ethical code, which is grounded in responsibility, confidentiality, and integrity. As such, the staff should only use the company’s’ website to promote the company’s products and not for selfish interests (Catellani, 2016). Moreover, the staff is called to understand that clients are a crucial resource and should be treated with respect. Any member of staff who gains against the provisions of this code of ethics is liable for punitive measures as the company’s board will deem fit. More importantly, the ethical code will be reviewed from time to time to make it relevant to the prevailing business conditions and requirements.
Allowances for Access by Various Devices
International Gadgets will from time to time improve on its Communication Technology Allowance (CTA) policy to determine which devices will access the company’s information. In essence, this policy aims at reducing illegal access which may compromise the company’s’ credibility (Downer and Bhattacharya, 2016). As it is, the company has provided the staff with the company’s desktops, laptops, and mobile phones, which is the main gadgets, allowed in the company. However, the company will by special request, grant access to members of the top management team to use personal computers. Nonetheless, the IT department must clear the specific individuals to reduce instances of security breaches. The staff must note that the company will reimburse them only when they use their devices for business purposes, which must be supported by a credible data log.
Online Help Areas
International Gadgets will establish online help areas to improve the clients’ experience. The online help areas will mainly exist to help clients connect with the company’s call center with much ease to raise their queries and forward their feedback. More so, the online help areas, which will be run by the IT department, will act as a bridge between the staff and the clients to exchange supplemental information not found in the company’s official website.
Thank you,
Communications Manager
References
Baruh, L., Secinti, E. & Cemalcilar, Z. (2017). Online privacy concerns and privacy management: A meta-analytical review. Journal of Communication , 67(1), 26–53.
Camelia, B. (2017). Business communication in the internet age. Economics, Management and Financial Markets, 12(2).
Catellani, A. (2016). Ethical communication in a connected world. Journal of Communication Management, 20(1).
Decker, B.D. & Vandekerckhove, R. (2017). Global features of online communication in local Flemish: Social and medium-related determinants. Folia Linguistica, 51(1), 253-281.
Downer, K. & Bhattacharya, M. (2016). BYOD security: A new business challenge . Retrieved on 3 August 2018 from https://arxiv.org/ftp/arxiv/papers/1601/1601.01230.pdf.
Grabowicz. P.A et al. (2012). Social features of online networks: The strength of intermediary ties in online social media. PLoS ONE , 7(1), e29358.
Rao, A. (2015). Value Promise versus Value Delivery. Journal of Creating Value, 1(1), 91-100.
Taipare, S. (2015). Synchronicity matters: defining the characteristics of digital generations. Information, Communication & Society , 19(1), 80-94.
