Creativity is the use of imagination or original idea to create something unique and innovative. Everyone is capable of being innovative, but in business, it's the backbone of success. Several factors ignite creativity and innovation in various fields. An example is competition in the market. Companies have to find ways of making their products more appealing and reaching the target customers quickly. The invention of websites and technology, in general, ignited the process of embracing creativity in workplaces. There are vital elements of creativity/innovation, as discussed below:
Environment. It is the foundation for creative thinking. What is seen around, tangible and intangible all drives people’s motives to introduce new products that increase productivity. Ideation and collaboration are vital factors in innovation. They bring ideas together from various sources, working areas, right from people’s comfort zones. Offices give a unique approach to innovation, challenging each other and hence, reinforcing the power of creativity.
Delegate your assignment to our experts and they will do the rest.
Experiment. It entails trying new ideas, and putting them into action to see the outcome. Success does not come once. It is a series of events that entail hard work and not giving up. The big problem in many people not engaging in creative activities, and repeating what they know is fear of failure. Outstanding achievements such as the bulb's innovation by Thomas Edison have been made after a thousand trials. This exemplifies that failure influences success.
Storytelling. Passing information through word of mouth is more appealing, lively, persuading, and creates vivid description in the target audience's mind, making people derive new ideas compared to presentations through pie charts, graphs, and other boring sources. Exchange of ideas such as past innovations, experiences, and steps made in unrecorded events motivates others.
Tesla Company’s mission is to accelerate the world's transition to sustainable energy by building electric vehicles, clean energy generation and storage products. The company is working through testimonial videos to show how their customers explain what made their products extraordinary. They have created a conducive environment for viewers to see how the company helps others story tell about innovation.
