Your suggestions for which channels will be appropriate for which audiences and why
Review:
BOLDFlash company is are failing to deliver communications efficiently thus resulting in day-to-day business operations being interrupted. Due to the fast growth of the organization over the past year, communication within the company as well as its external counterparts has become ineffective. Communication background has resulted in a buildup of unnecessary costs, delayed manufacturing, and a loss of profits together with revenues. What causes such problems include insufficient experience from several first-time managers, nonetheless also from lack of effective communication between and within teams ( Cardon & Marshall, 2015) . Communication is lacking, and likewise, teams are not collaborating efforts to make sure products, as well as supplies, are available.
Good communication considers clarity and conciseness; it is how, why, when, who and what of the topic discussed. The audience is important; thus, clutter, together with jargon phrases requires to be removed for the information to be more relevant and easier to understand ( Binder, 2016) . Keep in mind that the education level of the audience, geographical location, culture, language, age, and subject knowledge/experience must be taken into consideration when developing the communication.
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The possible channels of communication that can be used to communicate information about the product to various levels of the company, and how they could be used
Communication is vital to the company. Traditional approaches to communication have been dealt with so far. At this point, we shall focus on web-based together with internet communications. The corporate website is an important extension of the internal communication methods ( Storey, Zagalsky, Singer, & German, 2017) . Therefore the standards used for traditional communication will be incorporated into this kind of communication in addition to attending to other matters ( Cardon & Marshall, 2015) . Planning is the first as well as the most significant aspect of effective web-based success. Research on the community’s needs being tackled. It might only take a shorter time creating a web-page. However, it takes longer to create a web-community, online community, as well as the internet, since you will have to consider the way a reader interacts with, reads and perceives the material presented.
Technical communication emphasizes mainly on an effective, concise and clear transmission of information to people outside and within the business. The World Wide Web permits the business communication to be available to within the organization (intranet) or outside of the organization (web pages) ( Binder, 2016) . Companies are integrating such communication techniques with the aim of reaching a more diverse and broader audience ( Cardon & Marshall, 2015) . Corporate as well as material information may be uploaded to web pages in which millions of people around the world can easily access or be distributed internally.
The channels of communication which will be appropriate for different audiences and why
| audiences | channels | Reasons why this method is Appropriate |
| Executives | It’s the official means of communicating between to rank executive in BOLDFlash | |
| Managers | Emails | It’s the official means of communicating between to rank executive in BOLDFlash |
| Staff | Memos | It is the easiest way to communicate with many people at a go. |
| Team Leaders | Memos | It is the easiest way to communicate with many people at a go. |
| Partners | Emails | It’s the official means of communicating between to rank executive in BOLDFlash |
| Customers | Phone System/email | These channels of communicating are the official mode of communicating since customers view them as official and appropriate. |
Best channels of communications for various audiences in the company .
Having an elaborate communication channel for BOLDFlash is paramount to ensure the customers are happy and the business runs smoothly. Moreover, involving the entire stakeholders and gaining their input into the communications plan determines the tone of inclusivity is moving forward ( Binder, 2016) . The tone of the communication channel of the company sets the culture of an organisation. Technology plays a crucial role than before, and it is supposed to be included in the plan.
To choose the best channel for communication for various audiences in the company my team will consider the following when developing communication channels and plans.
Selecting goals or objectives- the first procedure is setting goals that the plan should have ( Cardon & Marshall, 2015) . To ensure all stakeholders in BOLDFlash engage in the communication channel, there is a need to clarify the plan exist and the outcomes that are expected. Many objectives can be viewed as crucial, but the most crucial goals will be selected.
Define the audience- It is crucial to recognize all the stakeholders and the type of communication that should be in place so that all people are informed. The audience of BOLDFlash might be Industry Associations, press and media, customers, partners, staffs, and executive and management ( Binder, 2016) . Once the audiences are determined, they have categorized levels for easier dissemination of the company’s communication to ensure the objective laid down is achieved. The audience can be clarified as depicted in the table below.
| Level 1 | Level 2 | Level 3 |
| Executives | Partners | Influencers |
| Managers | Team Leaders | Industry |
| Staff | Media | |
| Customers |
Know the crucial messages- The key message underpins the entire information that will be delivered to the audiences. Selecting the key messages assists in sharing the right information which is crucial for achieving the objectives ( Binder, 2016) . To comprehend the key messages there, I will ask my self the following question since I am the leader of my group; What does your target audience need to understand? What are some of the frequently asked questions your stakeholders have? What issues are crucial for my target audience? Such question impacts on how communication is done with staff.
Clarify what requires to be shared- once I understand what I am hoping to achieve with my team and who I want to achieve that with, it is my responsibility clear information that requires to be availed to each audience ( Storey et al., 2017) . Also, I will clarify the information that is not supposed to be shared even if BOLDFlash is a highly transparent company.
Communication method- it includes all electronic, spoken, written interactions and therefore it is crucial to be clear about how communication is conducted. I will prioritize at least for methods of communicating, encompassing both oral or written. In communicating with the clients, it is important to research and select their preferred technique of receiving communications.
Communication Tools- Once I comprehend which kind of communication I will use, I will select resources and tools to deliver those methods. These tools may include CRM Platform (Customer Relationship Management), File Sharing System, Email Hosting Provider, Phone System, etc.
Have a clear feedback cycle- Communication is two way, and therefore I will ensure the clearest and the simplest way of sharing information is covered and updated ( Storey et al., 2017) . The feedback cycled depicted bellow would be used.
Establish a Roll-Out and Implementation Time Frame- A Roll-Out plan that is clear will ensure that I meet the expectations of all stakeholders. Six weeks will permit me to do thorough research and assemble a comprehensive plan. A short period would impact on the quality of my work. Once I know what I am communicating, and to who I will establish a time frame which I expect the messages and the information to be delivered.
Map a Budget- I will consider expenses that occur in the implementation of communication channels, this would help me implement a successful communication channel for the company.
Evaluation- it is crucial for me to decide the technique for measuring the result of my plan ( Binder, 2016) . I will evaluate the company through a monthly report detailing the current work which we shared will all the stakeholders. Making maximum use of the feedback loop is the excellent manner of the effectiveness of the communication channels.
References
Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for work collaboration and team communication. International Journal of Business Communication , 52 (3), 273-293.
Binder, J. (2016). Global project management: communication, collaboration and management across borders . Routledge.
Storey, M. A., Zagalsky, A., Singer, L., & German, D. (2017). How social and communication channels shape and challenge a participatory culture in software development. IEEE Transactions on Software Engineering , (1), 1-1.
