According to American School Counselor Association (2012), developing the vision and mission statement for a company is a critical agenda for the business. It is the tool that governs the activities of the business and the long-term goals and objectives that a business can desire to achieve (David & David, 2015) . In essence, the vision statement should include the overall aim or purpose of the business for a specific period. For the case of compassion international, their vision is comprehensive and their set objective quite clear and entirely communicates what the agenda for incorporation is (Swales & Rogers, 2015).
The mission statement, on the other hand, includes the strategy or rather the road to be followed and the processes that will be involved in achieving the vision of the business (David & David, 2015) . To develop the vision and mission statements of the company, therefore, requires factoring of various components. These factors are based on both the internal and external environments of the business, technology, resources available, nature of the markets and the brand of the firm among others (Kaplan, 2014). The mission and vision statement for Compassion international looks good considering some of the above recommendations as they represent the core business of Compassion international.
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For the compassion global the vision and mission statement should be guided by their main agenda which transforming the lives of children through a sponsored Christian program. Their vision statement could be: ‘ To become the leading organization in transforming the lives of children through sponsorship program on a Christian foundation. On the other-other hand, the mission statement of the compassion international can be: ‘To change the lives of children and cultivate character in the economic development through sponsorship, Christianity, and compassion (David & David, 2015) . Arguably the choice of the mission and vision statement for compassion international stands to relevancy since its main activities and objectives is to change the life of a child through kindness and christen values. Their comments, therefore, needs not to be changed as it focuses on their primary activities (Swales & Rogers, 2015).
References
American School Counselor Association. (2012). ASCA national model: A framework for school counseling programs . American School Counselor Association.
David, F., & David, F. (2015). Strategic Management Concepts: A Competitive Advantage Approach, 15th Edition . London: Pearson.
Kaplan, R. S. (2014). Strategic performance measurement and management in nonprofit organizations. Nonprofit management and Leadership , 11 (3), 353-370.
Swales, J. M., & Rogers, P. S. (2015). Discourse and the projection of corporate culture: The mission statement. Discourse & Society , 6 (2), 223-242.
