E-portfolios were formulated and implemented in the early 1990s. An e-portfolio can be described as a collection or digital archive of technological artifacts such as text, audio, and video clips, coursework, texts, and graphics representing the owner, be it an individual, institution, or group (M. K. Mahasneh, 2020). When one is looking to secure a new job, whether as an employee or as a contractor, it is natural that they should capture the attention of the employer or the clients. One of the most suitable ways to ensure that an application stands out is to create an e-portfolio website. A well-outlined portfolio website will quickly communicate to the site visitors who they are and what they do (Alajmi, 2019). It enables one to build a substantive and solid online presence while at the same time showcasing the various skillsets and past achievements in a manner that is visually alluring and tranquil to browse. The paper will explain the best ways that experts advise on effectively promoting an e-portfolio website and the best ways to promote a professional development website.
Experts on Professional e-portfolio site promotion
One must plan their portfolio carefully, bearing in mind their targets and the audience to attract. Experts advise that individuals should determine the e-portfolio’s purpose and stick by its functionality (Beckers et al., 2018). There are several questions that an individual should consider, such as why one wants to create a portfolio site? What is the main objective? What is the target population? For example, one of the reasons for creating an e-portfolio is to create an online resume for seeking jobs that should have the ability to impress potential employers. Subsequently, the site might generate new sales if one is an entrepreneur, building a stronger reputation or brand name for an organization represented. Therefore, during the formulation process, one should always keep a close eye on the main goal and ensure everything they do, supports the site.
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Additionally, when promoting an e-portfolio site, the owner should rank quality over quantity. It is of importance that the owner considers what the audience will perceive the site. For instance, if the recruiting officer is looking for a suitable candidate to employ, they are not likely to spend much time combing through each portfolio but will consider the one that stands out. Numerous freelancers and job seekers are looking for jobs, and the competition is stiff. Users of e-portfolio websites should consider the various areas where quality matters most (Pardo, 2021). Such include the work samples, where instead of including every project that one has completed, including the most representative sample which is likely to impress. The text should be simple and straight to the point because a wall of text will turn many readers away.
The owner of the site should maximize branding techniques. Branding to gain a competitive advantage is essential in promoting an e-portfolio site (Kwok & Hui, 2017). Even as an individual, it is good always to consider one as a business when seeking jobs. It is essential to stand out and make the site attractive and memorable. Establishing a personal brand will get the site owner noticeable, encouraging clients to work with the perceived brand. A professional logo, a unique one, will establish a cohesive identity. The logo design should be simple and authentic to depict the services provided. Using a color scheme to represent the work is also important, matching the site design, logo, and the various documentations. A short, catchy statement is also essential, which will act as a tagline that summarizes what the owner engages in or mentions on the location.
Promoting my Professional Development Website
There are various ways in which I can use to promote my professional development website. I will focus on emphasizing the content over form. An effective professional development website is a showcase that displays who exactly you are and the various involvements (Zeggelaar et al., 2020). The spotlight should be on the skillsets, accomplishments, and past experiences. Creating an effective contact page will augment my reachability. In marketing, a conversion is only successful when one has got someone to respond to their call of action. A neutral party is likely to turn into a subscriber or a frequent customer when the contact information is availed. The most appropriate way is to create a standalone contact page for the professional development website. All the vital information should be included. In the professional development site, a list of all services and skills should be well covered. A brief but comprehensive list will give visitors a solid idea of the expertise. A personal bio page is also important since it gives a personal touch on what seems approachable and human. A brief backstory about oneself and the start of the career will inform on the perspective of the work and the field of operation. The provision of testimonials is an excellent way to enhance credibility and gives the audience ideas of what to expect. It is important to solicit testimonials from past and existing employers, professional references, coworkers, and clients.
An e-portfolio is an incredible tool for learners, teachers, and jobseekers since it provides institutions with the authentic evaluation of the profile, past experiences, and accomplishments of the website owner. When it comes to putting an administrative career in the spotlight, e-portfolios provide the best platform to attract new employers or clients. Experts in the professionalism field provide various ways to promote an e-portfolio, including determining the purpose and sticking by the site’s functionality, emphasizing branding, and prioritizing quality over quantity, which provides a competitive advantage over competitors. Subsequently, when promoting a professional development site, one should always focus on the main goals and objectives, being authentic, and including all vital information such as the contact information.
References
Alajmi, M. M. (2019). The impact of E-portfolio use on the development of professional standards and life skills of students: A case study. Entrepreneurship and Sustainability Issues , 6 (4), 1714-1735. https://doi.org/10.9770/jesi.2019.6.4(12)
Beckers, J., Dolmans, D. H., Knapen, M. M., & Van Merriënboer, J. J. (2018). Walking the tightrope with an E-portfolio: Imbalance between support and autonomy hampers self-directed learning. Journal of Vocational Education & Training , 71 (2), 260-288. https://doi.org/10.1080/13636820.2018.1481448
Kwok, L. F., & Hui, Y. K. (2017). The role of E-portfolio for smart life long learning. Smart Universities , 327-356. https://doi.org/10.1007/978-3-319-59454-5_11
M. K. Mahasneh, O. (2020). A proposed model for the University students’ E-portfolio. Journal of Education and e-Learning Research , 7 (1), 28-33. https://doi.org/10.20448/journal.509.2020.71.28.33
Pardo, M. A. (2021). Fostering language and vocabulary in international business students thorough an E portfolio. South Florida Journal of Development , 2 (2), 3068-3085. https://doi.org/10.46932/sfjdv2n2-147
Zeggelaar, A., Vermeulen, M., & Jochems, W. (2020). Evaluating effective professional development. Professional Development in Education , 1-21. https://doi.org/10.1080/19415257.2020.1744686
