YWCA of the City of New York is a non-profit organization whose main agenda is to advocate against racism and gender discrimination, and endorses peace, justice, freedom and dignity for all citizens. The organization’s vision is to build a society whereby the diverse population of women in NYC are empowered and have the freedom to define and attain their individual goals, contribute to building strong communities and a better society in New York City. The YWCA of NYC trains young women on leadership and advocacy and provides out of school programs for elementary and middle school children. Its programs are culturally diverse and promote inclusivity.
The main competitors for YWCA of NYC include Sesame Flyers International and Hale House Center. These two organizations are selected as YWCA’s competitors as they engage in the same non-profit activities as YWCA and both of them operate in NYC. For instance, Sesame Flyers International was founded in Brooklyn, NYC and operates various programs that are geared to build stronger communities. On the other hand, Hale House Center operates from its headquarters in New York, New York and focuses on providing equal opportunities to children and adults that are affected by drug and alcohol addiction as well as HIV.
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The non-profit industry in NYC is highly competitive as the number of NGOs in the city keeps growing. As the number of social inequalities and adversities continue to increase in NYC there is need for NGOs to participate and assist in building stronger communities. However, the competition in this industry is based on non-prices as the main competitors are non-profit organizations that share similar goals and aspirations of eradicating social, political and economic disadvantages in the community. The main suppliers in the industry are volunteers and donors who support the organizations to achieve their goals. Volunteers and donors provide financial aid and resources that contribute in ensuring that their respective organizations have the capability of helping the community. These suppliers have the power to influence how well the organizations they represent will perform within the industry.
The YWCA of New York City provides their services to young women and vulnerable communities. The organization’s main aim is to support the society by building strong communities. Thus, women and disadvantaged individuals are the main beneficiaries of the organizations. These beneficiaries act as the clients for the organizations who benefit from the services and programs organized by YWCA. The beneficiaries have the power to control the industry since, when there is a large population that is facing social injustice then the NGOs compete to provide services and resources to create a safe and secure environment. Without the existence of vulnerable communities, then the industry would be non-existent since their services and products focus of promoting equal opportunities for beneficiaries.
The likelihood that the beneficiaries will switch to a different NGO is relatively low. This is because YWCA has established itself in New York City as a reputable organization that is supported by volunteers and donors to ensure that it has the capacity to support its beneficiaries. The capability that new competitors can emerge in the market is rather low. Operating an NGO can be financially exhausting since these organizations depend on the support of well-wishers. Therefore starting and managing an NGO requires one to approach potential investors who are willing to support the vision and mission of the organization. Without investors who do not seek to profit financially from the organization it is hard for an NGO to thrive in the industry. Thus, the financial implications of setting up an NGO make it difficult for new entrants to emerge.
