Normally, in every organization, there are different channels being followed for effective communication practices. At times, there are also employees who are at the forefront to organize and manage all forms of communication. For instance, a marketing coordinator in an organization may be tasked to develop a communication strategic plan which in one way or the other must be approved by other senior positions.
However, in some cases, some issues may be considered urgent that may not have adequate time while following the bureaucracy. Furthermore, some communication cultures in an organization in the one-way act as barriers to the successful implementation of the planned activities, (Bryson, 2018). This is because, in some places, feedback may not be considered as an urgent issue in an organization. On this note, it is important to explore various practices and communication feedback that are useful in an organization set up.
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Giving feedback is an important aspect when it comes to the communication. For example, communication is not complete unless a feedback is given from either side. Upgrading of the website is an urgent issue that once such information on the need is passed to the responsible personnel, then feedback on the possibility should be availed. Failure to capture and pass the necessary information through communication may contribute a big loss to the company. In this case, the company is yet to upgrade its website for various reasons. Maybe, the previous marketing coordinator did not pursue the agenda; thus, the managers had no idea that the company website needed an upgrade.
It is also important to note that for any communication to be a success, then it must be directed to the right audience. Most communication plans have failed simply because the proper channel is not followed, (Dalton, 2017). This may also contribute to the wrangles that may be witnessed within the organization. Hence, it should be a practice within every organization that proper channels are put in place. Through this, not even a single piece of information will be left uncaptured thus leading to a successful running of the organization. Additionally, it is also important to have a good relationship with the audience while passing any piece of information now that it will speed up the process of which an action would be taken, (Quirke, 2017).
Another factor to consider while giving communication feedback is the presentation skills. It is necessary that any presentation like a report must be simple and clear so that anybody can understand and support the relevant ideas. Therefore, the in charge must showcase good presentation skills while giving any communication. Moreover, there is a need to ensure that only the relevant information is communicated. This will attract the audience and can easily act on the pieces of information passed in an organization.
For instance, in this case, the message has to be compelling, clear and concise. The marketing coordinator can use graphics to show the difference between a well-designed and poorly-designed website. The message should also be aligned with the goals and the needs of the audience.
Communication is not complete unless an action is taken, (Lindlof, & Taylor, 2017). On this note, it is important to constantly remind the relevant personnel to ensure that nothing is taken for granted. Through this, even the implementation of effective strategic plans will be easy. For the company to remain competitive in the modern market, it must change the way it conducts business., (Hair, et, al, 2015). The company’s website is one of the first areas of contact between the company and potential clients and other stakeholders. A new and improved website will communicate the company’s services and goals to all the stakeholders while marketing the organization.
References
Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement . John Wiley & Sons.
Dalton, M. (2017). Men who manage: Fusions of feeling and theory in administration . Routledge.
Hair Jr, J. F., Wolfinbarger, M., Money, A. H., Samouel, P., & Page, M. J. (2015). Essentials of business research methods . Routledge.
Lindlof, T. R., & Taylor, B. C. (2017). Qualitative communication research methods . Sage publications.
Quirke, B. (2017). Making the connections: using internal communication to turn strategy into action . Routledge.
