Daniel is an honest person with a working conscience. He just got a new job at a bacon manufacturing company right after graduating. Daniel wants to do his best in his first job. Hence, when his boss, Chloe, gives him an important assignment, he agrees to take on the challenge. He has to write an advertisement for a celebrity who will promote the Uber bacon. However, Ms. Kunies, the celebrity, is a vegetarian, and she attributes her high cholesterol level to eating bacon. Even so, she has no problem with promoting Uber bacon. What is more, Chloe, the president of YOLO, is not against Kunies’ participation in the advertisement. She mentions that advertising is all about selling an experience, an idea, or a feeling that appeals to the consumer. As such, it does not matter who promotes the product.
This situation violates the concept of fairness, honesty, and integrity. For one, Kunies is expected to lie to consumers about her bacon consumption. She cannot mention the fact that she stopped using bacon because it was increasing her cholesterol. She, therefore, has to tell the audience what it wants to hear. This is blatant deception. In the same breath, Kunies is a respected member of society. Hence, by deceiving the public, she will be compromising her integrity. While the advertisement does not violate any laws, it is not ethical. Accordingly, one may wonder why Daniel is overly concerned with the content of the promotion message. It, however, bears noting that not everything legal is ethical. Daniel’s reaction to the advertisement means that he is aware of the ethical implications of lying to the masses. Kunies’ celebrity status will undoubtedly boost the Uber bacon’s sales even though the advertisement is based on a lie.
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