PRODUCT AND SERVICE DESIGN
In essence, the product design of Emirates Global Aluminium (EGA) includes more than three hundred and thirty individual primary products of aluminium that are made to purchasers' specifications. Generally, most of the aluminium production is done in such a way that it allocated buyers a year in advance. The company designs the product to be versatile for manufacturing of other merchandises for relative comfort in life. To ensure enhanced quality, the company gives purity of the product a huge significance. To illustrate, he averages level of purity of Emirates Global Aluminium 's in 2018 was 99.91%, which is one of the best average ratings of purities in any aluminium enterprise ( Emirates Global Aluminium, 2019 ). The production process also involves the assistance of excellent experts that ensure the production of quality and safe products. Moreover, EGA includes its clients in innovative projects for better consumer experience. Based, the high quality of the product as well as the top safety levels in it, the only possible improvement will be to improve these set standards to enhance the quality of the produce.
The design can impact other areas of doing business. In terms of legal matters, the high quality and safety standards that are given prominence will highly decrease possible chances of the company being punished due to the production of substandard or unsafe commodity. As well, within the context of sustainability, the elements of quality and safe production, as well as the involvement of the buyers in the manufacturing, can ensure that the company continues to operate effectively despite factors that may work against its success. The reason for this is that these aspects can increase the levels of consumer contentment that is helpful in the attraction of more clients as well as retaining the existing ones. The last area that it can influence is the area of reduce, reuse, and recycle factors. The company enhances the quality of the product through the highest levels of purity to ensure that there is reduction in wastage for the products can be reprocessed and reused in different ways. Therefore, the product design and service are well done.
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CAPACITY PLANNING
Despite the massive size of the company, it has been able to manage its capacity effectively, the reason for this is that it has different managers in charge of different lines of operations to ensure that the business is highly effective. To enhance, their managing of the capacity of the company, it has included its clients in the running of the business. Of importance is that these consumers have been involved in EGA's aluminium production so that they can help the company's expert in the production of quality and safe products ( Emirates Global Aluminium, 2019 ). Because of the large size of the company, the many people involved in its operation makes the capacity adequate.
Process Selection and Facility Layout
The business engages in process selection to ensure effectiveness in its realization of its goals and objectives. This is in line with the supposition that it is imperative that organizations decide on way their productions will follow ( Burns, 2016 ). Accordingly, below is a chart depicting this procedure for EGA.
Product development
Research
Product concept
Manufacture
Feedback
Porotype test
Final Product
Product development
First, there is the conception of the product to be made followed by a research related to for its development. Before the actual product is made, a there is a porotype test of it to determine its quality. This followed by manufacturing that gives feedback that can be used to create the final product that meets the goals and objectives of the company.
The layout of the company entails the following:
Marketing Department
Finance Department
Quality Assurance Office
Human Resource Department
The above kind of layout helps in ensuring that the business operates at the best possible level with each branch given some specific roles to play in the realization of goals and objectives of the company within stipulated periods of time.
4. LOCATION
In terms of manufacturing, the company produces its product. EGA operates its aluminium smelters in both Abu Dhabi and Dubai. It is also increasing an alumina processing plant in the UAE as well as a bauxite mine and its additional export services in the Republic of Guinea. In terms of market, it sells the product in several markets across the globe. Some of these are Europe and North America, Asia, and Europe in which it has various marketing offices. Necessarily, there are multiple factors that the company considered before choosing these areas of operation. They include the availability of raw materials in Guinea and the United Arab Emirates. The selection of the examples of marketing areas is essential because of the high demand for aluminium in the regions. Illustratively, there has been an increase in the order of aluminium and its products in many not only in the United States of America but also Asia and most parts of Europe due to developments that are still ongoing in the regions ( Emirates Global Aluminium, 2019 ). Moreover, for example, the choice of Asia and Europe is right because of while the former is where UAE is found, continental Europe is not far away from this country as indicated below. Therefore, this closeness my benefit EGA because of the relatively lower cost of shipment due to the comparatively short distance as illustrated below.
The choices o f such locations are suitable for they help the country produce more and increase its sales for profitability.
5. WORK DESIGN AND MEASUREMENT
Some work design techniques can be used to improve the profitability of the company. For example, it uses methods such as work simplification, job rotation, job enrichment and job enlargement. However, the job specialization that will be most suitable for EGA is job enlargement. The reason for this is that this concept enables employers to increase the number of tasks of their workers within their areas of work for improved outcomes ( Burns, 2016 ). When applied to the case of EGA, this mechanism will be able to work well for the company as it aims at improving the general standards of aluminium product. Thus, the improvement will be made possible through, for example, further training of workers on how to do additional tasks in their areas for improved performance. Moreover, the company uses historical record data in work measurement. This includes the use of past evidence to set new goals objectives that include measuring standard time in its operations.
6. QUALITY MANAGEMENT
There are some determinants for the quality of aluminium produced here. Some of them include machines used, materials used, safety, and employee's mistakes. Indeed, to ensure that the product has quality within the four areas of definitions, the company inspects its products. This is asserted in the notion that building of quality services and merchandise at EGA means close assessment of different production activities in the organization ( Mubadala Investment Company , 2019 . Thus in case of a problem as indicated in the following diagram, there can be some changes.
Poor materials
Poor machines
machines
Low-quality Aluminum
Employee’s mistakes
Lack of safety
Thus, in this case, to improve the quality of the aluminium, it will become imperative that the company continues to use high-class machines. As well, the raw materials used should always be of desirable attributes. Moreover, the safety standards in the whole process of producing the product should be enhanced in addition to ensuring that its workers are well trained and motivated to provide high-class aluminium.
7. Production Planning and Inventory Management
The company engages in different processes that enhance its ability to achieve effectiveness in its operations. For example, as already indicated, the company participates in delivery agreements with its customers a year before the date of delivery. In this case, it would be possible to meet the specific demands of these clients for their satisfaction. Also, to meet unexpected needs, the company EGA involves in mass production of aluminium in its different plants to ensure that it can reach a sudden rise in demand for the products. At the same time, to deal with a sudden fall in order, the business has expanded its market; thus, it can endure this change by increasing supply in regions with high demand.
As well, the company has inventory that encompasses some methodologies in the process of development. For example, it uses both strategic and non-strategic mechanisms. The company asserts that it engages in a wide range of providers through both strategic and non-strategic ( Siddequa,2019 ). As well, the organization engages in effective contract management. The reason for this is that it will enable the business to ensure efficiency in expenditure. To ensure this desired result is realized, the business also engages in the utilization of first-rate purchasing strategies besides strict inventory control. The last one is the use of open and transparent communications with all its suppliers to for proper comprehension of its requirements. Nonetheless, the company does not show signs of using economic order quantity methods as well as buying orders . However, issues relating to inventory in this company points at excellent approaches that ensure that it remains a top most company in the manufacturing industry in not only UAE but also the whole world.
References
Burns, P. (2016). From Business Model to Business Plan. Entrepreneurship and Small Business , 383-408. doi:10.1007/978-1-137-43034-2_15
Emirates Global Aluminium. (2019). One of the largest companies in the UAE. Retrieved from https://www.ega.ae/en
Mubadala Investment Company. (2019, March 26). Retrieved from https://www.mubadala.com/en
Siddequa, A. (2019). Sustainable Fashion and the United Arab Emirates Vision 2021. Global Perspectives on Sustainable Fashion . doi:10.5040/9781350058170.ch-006.5
