At the beginning of a trading period, organizations set goals expected to be met through an organized set of plans and workforce. Starbucks is a corporation renown for the sale of good quality coffee. The quality of service is another factor that brings in more customers to purchase at Starbucks. Satisfied customers are the best tool of marketing as their share their experience from the coffeehouse. Moreover, there are factors outside the business culture that positively as well as negatively influence the business.
An increase in capital available in the economy provides the potential for growth and exploitation of the labor in the market. The U.S economy has recorded a steady economic growth of 3.2%. This signifies an increase in money circulation available for creativity in technological infrastructure development that enables efficient and effective production. The utilization of the presented opportunity is expected to increase sales by 26%.
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Market cycles are bound to recur. The length of time cannot be predicted with certainty. However, the pendulum is always swinging between booming trends characterized by investors willing to invest in future growth expectations and an inverted yield curve that shows an impending recession with reduced economic activities whereby investors are shying off and selling invest in safe deposits such as long-term Treasury Bills. Investing in bills and bonds are safe investment instruments in bad economic times that offer little interest (Haskova, 2015) . However, the long-term goal is to raise capital and strategize as Starbucks patiently waits on the appropriate time to reinvest in the opening of new stores or methodology of goods and service delivery.
Starbucks is the leading brand in the U.S for offering coffee and beverage products. The success in the U.S has made it possible to expand to European, Asian, and Australian economic zones (Azriuddin, et al., 2020) . The rate of growth in the U.S is increasing as new outlets offering substantial returns. The income and expenses in Europe and America according to the statements of financial positions concur. The environment in both economic regions has laws and regulations that have created an enabling environment to promote business activities.
One of Starbucks' main competitors, Dunkin' Donuts, has been offering various products, focusing on donuts and coffee to gain an edge on the beverage and food processing industry. Dunkin' Donuts strategies have offered healthy competition to Starbucks that have considerately raised their income over time. Although, the economies of scale accrued by Starbucks as it has approximately 14,000 locations in the U.S generates more than a thousand times of revenue generated by Dunkin' Donuts.
McDonald a corporation that has predominantly been in the food processing industry for years and recently diversified its product catalog as a strategic move aimed at attracting customers and gain a competitive advantage against its peers. Starbucks' promotional products that are purposeful for attracting customers in the afternoon have not been fruitful (Haskova, 2015) . McCafe, a coffee product cheaper than Starbucks, has been competitive in attracting consumers to McDonald's, especially in the afternoon when the customer is cost-conscious.
Customers shopping at Starbucks obtain reward points according to the value of money spent. More money spent corresponds to higher reward points. The points are redeemable for discounted prices. This strategy is effective in improving customer loyalty. Moreover, partnering with Uber eats enables us to identify consumer patterns and offer custom deals through emails and downloadable applications.
References
Azriuddin, M., Kee, D. M., Hafizuddin, M., Fitri, M., Zakwan, M. A., AlSanousi, D., & Kurniawan, O. (2020). Becoming an International Brand: A Case Study of Starbucks. Journal of the community development in Asia , 33-43.
Haskova, K. (2015). Starbucks marketing analysis. CRIS-Bulletin of the Centre for Research and Interdisciplinary Study , 11-29.
