The Apple Company is arguably one of the best companies around the world in regards to production of electronics. In particular, the company is renowned for the distinguished products which include the iPhone smartphone, the Mac computers, and the iPad tablet (Javed, 2013). Also the company engages in the development of software and online solutions. The excellent performance is not in vain. Experts suggest that the performance of Apple has been contributed by its clear code of conduct. The code of conduct does not only apply to its employees but also its suppliers. Because the company relies on its suppliers to market and sell its products, it requires that they strive to present a good image of the company to the public. The suppliers are supposed to comply with certain ethical requirements before the company allows them to supply Apple products.
Apple’s supplier code of conduct outlines various aspects. The various aspects outlined include; health and safety, labor and human rights, ethics, environmental protection, and management practices (Stanwick & Stanwick, 2013). The most important elements of the code of conduct involve protecting the environment and ethics. In regards to environmental protection, Apple requires that the suppliers acquire approval from the relevant authorities and adhere to the stipulated rules. That means that suppliers are not expected to dump wastes irresponsibly. Regarding ethics, the suppliers are required to keep off bad reputation such as engaging in fraud or selling counterfeit products (Ferrell & Fraedrich, 2015). Such activities have the potential of damaging the public image of Apple.
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Conclusively, ethical practice has boosted the public image of Apple. Apple takes great caution in ensuring that all its operations are in line with critical factors. Although it is a profit-making company, Apple does not let generation of revenue override other equally important considerations. It is particular strict with the welfare of its customers and the environment in which it operates. It is perhaps the reason why many people hold its products with high regard.
References
Ferrell, O. C., & Fraedrich, J. (2015). Business ethics: Ethical decision making & cases . Nelson Education.
Javed, S. (2013). ETHICS AND SOCIAL RESPONSIBILTY. . Wwwappleinc.blogspot.co.ke . Retrieved 31 March 2018, from http://wwwappleinc.blogspot.co.ke/2013/09/ethics-and-social-responsibilty.html
Stanwick, P., & Stanwick, S. D. (2013). Understanding business ethics . Sage.
