Every day, people find themselves engaging in arguments that require information to back up the claims. One needs to understand that people make sense of what someone is saying by applying generalizations, logical deductions, analogy, signs, and authority. Therefore, it is in the hands of the decision-makers to decide which information is correct and acceptable. Therefore, support evidence is required to influence the decision-makers to think in the line of the one making a claim.
Surprisingly, decision makers will judge according to what they know or how they can relate to the claims being tabled despite how correct and valid evidence is. When using statistical evidence, it is possible that the decision-makers were not part of the statistics, and therefore, buying one's claim becomes hard. Moreover, one may discover that a piece of evidence used in one particular field may not be valid and impactful in another field. Such is because every field has its decision-makers that will tend to have very colliding experiences. However, using negative evidence to back one’s claim is disagreeable. When it comes to race and gender issues, using negative evidence accelerates wars between people who hold different outlooks. Such calls for the party involved evaluating information before making generalized statements towards the same carefully.
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Despite the impact of evidence during an argument, some questions may arise concerning its use. One may question to which degree of truth does the evidence holds? Despite being acceptable due to logical deductions made that the decision-makers can relate to, some pieces of evidence are incorrect. For the evidence to be effective, the audience must relate to it. Therefore, someone who has understood the psychology of decision-makers can create evidence that is very authentic and relatable but incorrect. Answering that question will arouse questions about how do one test the degree of authenticity of the evidence.
