Executive Summary of BMW i8 Series
The BMW i8 series is an attempt of brand’s sports car translation into a viable vehicle. The BMW i8 series is an innovative plug-in hybrid which the users will experience an engine’s power of a Twin-Power Turbo. It is a no like any other ordinary car of sports. The sales of BMW used are dealership networks for their cars. The company appoints the showrooms directly and selling of the cars is from the showrooms to users. Its showrooms are mostly found in the premium urban cities. The BMW Company uses many means of advertisement to promote their cars and include new launches of cars, magazines and publications, televisions, brochures, campaigns, and online advertising.
SWOT analysis of BMW i8 Series
There are several strengths in the SWOT analysis of BMW and include First, BMW is grouped into three brands; Rolls-Royce, MINI, and BMW and are all placed in the segment of premium. Also, not only is BMW a maker of the car, but also it leads worldwide in terms of marine engines, aircraft engines and in the production of the motorcycle. Second, BMW Company has a continuous improvement process and R&D’s technology advancement making it a leader in the market in the segments of the premium for the sales of cars. It is of high quality, has a superior support of customer service, and is reliable. Third, the BMW Company has diversified their product portfolio to Luxury Sedans from the SUV’s and also to the cars sports cars. Both of its product depth and lines have fantastic design and quality. Fifth, basing on the Asian markets, BMW has little to deal with in the developed and matured economies. However, it has started early within the developing economies and is now the top luxury car selling in the developing economies such as China and India basing on the total vehicle number sold within a year. Lastly, not only that but also BMW company is planning to launch models which use alternative fuels such as natural gas and electricity. Thus, the plans show that in the near future there would be no use of fuel.
Delegate your assignment to our experts and they will do the rest.
Besides, BMW i8 series involves some weaknesses too. First, the group of BMW contains few strategic alliances hence enabling its competitors an upper hand over it. BMW is capable of having a good R&D but it lacks some strategic alliance. Second, the BMW Company has less concern of their brand since it is possible that the young generation can use the cash to buy electronic appliances and saves it in place of a premium car. Third, recalling of cars has affected the brand image of BMW Company. That is because of the controversies which relate to car recall because of some functionality which is technical or non-govt. abidance. For instance, the recent recall of 1.6 million cars because of airbag concerns.
Significantly, the BMW have some opportunities. To start with, are the strategic alliances which can aid in promoting a smart BMW strategy? However, BMW can differentiate what they offer by using specialized capabilities of other companies. Second, if the BMW Company increases their product portfolio and announce new series in segments which are different, would increase their sales. That’s because customers would have a variety of choices on the similar brand. The third is the fast-growing segment of BMW due to the change of user’s lifestyle and a lot of inclination to the premium brands. Similarly, the rate of growth in developing nations is high by 33% YoY. Lastly, is the market expansion whereby by the company entering into new markets would help increase the targeted profits of the Company? Thus, enabling the company’s revenue chain to always be on top for the developing economies.
There are also threats which exist in the company of BMW and include the problems of rising fuel. However, BMW has to adapt strongly to the green machines and green fuel for it to absorb the prospective customers who need the solutions of the green car, more so, in the markets which are mature. The price factor is another threat since many people are conscious of price. There exists a threat that in future, there will be no much attention on luxurious cars. Also, competition is another threat. There is a threat from the car companies dealing with low-cost cars with their inexpensive offerings and stylish cars. There is also a stiff competition from the premium segment companies like Mercedes and Audi.
