Ethical Duty
With the rapid emergence of digital innovation, it currently turned out to be quite difficult to differentiate between short-lived trends, behavior that is still evolving with time and things which are considered to be the satisfactory social standards.
Upsetting acts done out in the open through the social media platforms have become more of a ‘routine thing’. Acts like sex violations, the torment of children and animals, manslaughter, suicide, and bullying which are executed worldwide are freely accessible on these platforms.
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Consequently, just as the people who perform criminal-like acts and the people who share the videos and pictures to circulate them all around, the social media platforms are accountable when these live sexual and violent materials are effortlessly uploaded. Platforms such as Facebook, for instance, ought to be alert when a felony is being perpetrated instantaneously. Furthermore, it must inform the proper law enforcement administrators. In addition, when the Facebook monitors witness a felony such as that of the shooting that occurred in Cleveland or is even notified of one, they must act as needs be.
Hands-on
Social media platforms should be systematic and proactive with the analysis of the kinds of material that emerge in their websites. They can do this by simply; Giving a quick response through a reliable message. Since communication is important, it is significant to always respond immediately to concerns raised by the public (Lauby, 2009). An immediate response gives the community the perception that the issue at hand is being dealt with and also imparts the workers with a sense of solidarity that working in unity will help to resolve a common obstacle.
Secondly, social media platforms ought to form a ‘Crisis Strategy’. It is necessary for the platforms to understand that at times no response is better than a mere. Social media platforms should put together a team of willing, reliable workers who will work up to 24 hours and 7 days a week to help assess the issue and possibly provide the public with the best response.
On the other hand, platforms should also regularly track the sources that post criminal content to find out how, where and the reason as to why the problem is increasing (Lauby, 2009). Watching the "aggressor’s" blog or website will help them get more information about the crime being or have been committed. However, this can be urged as a form of spying and a bleach of personal privacy.
Ethical Officer
Over a completed research, Facebook has no Ethics Officer. Lately, fake news has been intensely trending on Facebook (Heider, 2017). Though the Facebook team has been constantly requesting for help, in sifting false data, they must employ an Ethics Officer who will assist the Oversight Team with making important decisions of the company. As a result of political controversies, algorithms have currently replaced the employees who formerly directed the Facebook's trending unit. Even so, the utilization of algorithms does not possess the appropriate abilities to come to decisions when it concerns important matters such as ethics. Thus, employing an Ethics Officer will assist in the supervision of the Oversight Team in basic leadership. If Facebook reinstates this position, they will certainly show their respect for the Facebook society in being morally mindful.
Safeguards
Additionally, there are precautionary measures that social media platforms such as Facebook can implement to help keep actions of barbarity from being publicized. They can automate a few or a greater part of their procedures via artificial intelligence. For instance, Facebook as of now utilizes their technology to eliminate videos of terrorism, child pornography, and copyright-secured material. However, social media platforms should ensure that they operate in the public awareness, they ought to be totally straightforward about their strategies for pulling down content.
Additionally, much the same as live T.V recordings are regulated by producers who make decisions on the contents that are fit or unfit to be aired, social media platforms ought to employ more workers to inspect live posts as opposed to depending generally on client reports to examine that the content that is uploaded does not disregard their standards as quickly and easily as possible. In any case, the staffing required to successfully monitor live content must be massive.
Changes
In addition, there are changes that Facebook can embrace to foster ethical utilization in their platforms. To start with, the organization ought to upsurge the protections of its handlers across the globe. It ought to publicly and formally reveal that it apprehends the huge part it engages in the worldwide undertakings. A good beginning may be for the organization to take after other business’ examples by openly revealing its data and cybersecurity privacy as a major portion of its incorporated business report. Protection of Facebook users generally assures that any data on personal information is secure from hackers among other malicious people who intend to use data uploads with bad intentions. For business organizations that utilize Facebook for online marketing, protection of its data is significant as a positive way to ensure cybersecurity.
Secondly, the rule of using true identity must be firmly imposed for the users’ security in Facebook. Currently, identity theft has been a critical issue to be resolved. Applying authentic identity is important considering the eradication of deceiving acts like hacking into accounts, thus, Facebook ought to support the modernization of universal privacy law. Also, the issue of impersonation is on the rise as different people copy celebrities or well-known individuals in the society. For this reason, the issue of user’s true identity should be stressed on any cases of impersonation take seriously.
In conclusion, upsetting acts done out in the open through the social media platforms have become more of a ‘routine thing’. Platforms such as Facebook, for instance, ought to be alert when a felony is being perpetrated instantaneously. Furthermore, it must inform the proper law enforcement administrators. Social media platforms should be systematic and proactive with the analysis of the kinds of material that emerge in their websites. Social media platforms ought to form a ‘Crisis Strategy’. platforms should also regularly track the sources that post criminal content to find out how, where and the reason as to why the problem is increasing the precautionary rule which has been utilized to some extent in ecological debates ought to be additionally utilized in social media platforms. When a policy or an act shows a danger of causing destruction to the society, individuals performing the act must attest that it is not destructive. Over a completed research, Facebook has no Ethics Officer. Lately, fake news has been intensely trending on Facebook. there are precautionary measures that social media platforms such as Facebook can implement to help keep actions of barbarity from being publicized. The social media platforms should be responsible for its impacts on humanity and therefore the rule should pertain to live videos circulated by these platforms. Social media organizations are not simply arbitrating our communications, but rather transforming people’s perception, lives and, actions as a society. Finally, there are changes that Facebook can embrace to foster ethical utilization in their platforms such as user true identity among other security measures.
Reference
Aiken, M. (2017). http://time.com. Retrieved from http://time.com/4746708/steve-stephens-facebook-killing/
Heider, D. (2017). Retrieved from https://www.usatoday.com/story/opinion/2017/01/08/facebook-ethics-fake-news-social-media-column/96212172/
Kozlowska, H. (2017). Crime, live on video: The beast Facebook can’t control. Retrieved from https://qz.com/962843/facebook-cant-do-much-to-prevent-violent-videos-from-being-posted-but-it-can-deal-better-with-its-aftermath/
Lauby, S. (2009). 5 Steps for Successful Social Media Damage Control. Retrieved from https://mashable.com/2009/07/09/social-media-damage-control/
