Aghaz, A., Hashemi, A., & Sharifi Atashgah, M. S. (2015). Factors contributing to the university image: the postgraduate students’ points of view. Journal of marketing for higher education, 25(1), 104-126.
This journal focused on the factors contributing that determines the university image. The study examines the postgraduates’ perspectives about the university image. Besides, it further explores the university trust is affected by the perceived school images created by the students.
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Bampoh-Addo, H. (2017). Students’ housing satisfaction at the University of Education, Winneba. Ghana Journal of Higher Education Management, 4, 21-30.
On-campus housing
Bampoh evaluates the relationship between on-campus living satisfaction and academic performance among students. The author stresses on the implications of the students’ housing to the general performance in education.
Duarte, P. O., Alves, H. B., & Raposo, M. B. (2010). Understanding university image: a structural equation model approach. International review on public and nonprofit marketing, 7(1), 21-36.
The process of image formation
The study was conducted to assess the constructs of organization images and their impacts on the social life atmosphere within universities. The survey was conducted using the structural equations on students to check the different university image formations that have implications on the students’ satisfaction.
Edwards, S. (2019). Student preferences for accommodation at a Cape Town University: an application of the stated preference approach (Doctoral dissertation, Cape Peninsula University of Technology).
The factors of this study are; Students preference on university accommodation
The study investigated the elements of housing that student’s desire hence resulting in their satisfaction. Another factor is identifying socio-demographic variables that influence students to prefer certain accommodations.
Healey, N. (2015). Managing international branch campuses: what do we know? Higher Education Quarterly, 69(4), 386-409.
Healey explores the implications of the international branch campuses (IBC) on the reputation of the financial risks to their mother universities. More so, the study evaluates how the management of these institutions have impacted on the stakeholders such as students and staff among others in both the host home countries.
Lafuente-Ruiz-de-Sabando, A., Zorrilla, P., & Forcada, J. (2018). A review of higher education image and reputation literature: Knowledge gaps and a research agenda. European research on management and business economics, 24(1), 8-16.
University reputation management
This study aimed at investigating the appropriate ways of managing the reputation of a university. Besides, the study explored the relationship between the institution’s image and stakeholder perceptions. Therefore, the research would identify the knowledge gaps concerning perceptions and reputation.
Najib, N. M., Yusof, N., & Osman, Z. (2011). The relationship between students’ socioeconomic backgrounds and student residential satisfaction. World Academy of Science, Engineering, & Technology, 80, 1200-1205.
Residential satisfaction
The study evaluates the students’ socio-economic backgrounds about residential satisfaction in the on-campus accommodation facilities. Economic status ethnicity, as well as sharing of roommates, were some of the factors highlighted by the study.
Owston, R., York, D., & Murtha, S. (2013). Student perceptions and achievement in a university blended learning strategic initiative. The Internet and Higher Education, 18, 38-46.
Owston examines the impacts of the students’ perception and their academic performance. This association was assessed using four factors that may affect the students’ satisfaction and included convenience as a result of blended learning, engagements in courses as well as views on learning outcomes.
Pampaloni, A. M. (2010). The influence of organizational image on college selection: what students seek in institutions of higher education? Journal of Marketing for Higher Education, 20(1), 19-48.
This study examines the impacts of the organizational images on the selection colleges by students. Therefore, it explores how the institutions may affect the students’ decisions on which school they would wish to join. Hence the study identified the most influential factors on the college selection.
Sandy, W. (2018). Factors influencing Indonesian students’ satisfaction during their studies in China. Asian Journal of Contemporary Education, 2(2), 136-148.
This research was conducted to examine the factors influencing the satisfaction of Indonesian students who pursue high education in China. More so, the study analyzes the level of satisfaction of the students studying in China ascertain the factors that undermine their happiness.
Weerasinghe, I. M. S., & Fernando, R. L. S. (2018). Critical factors affecting students’ satisfaction with higher education in Sri Lanka. Quality Assurance in Education.
The study focused on the critical factors that determine the level of students’ satisfaction in various state universities of Sri Lanka. These factors include quality of staff, facilities, degree programs offered by the institution, and the school image. All these factors may affect the students’ levels of satisfaction.
Wilkins, S., & Huisman, J. (2015). Factors affecting university image formation among prospective higher education students: The case of international branch campuses. Studies in Higher Education, 40(7), 1256-1272.
This research aims at identifying the factors that affect the images of the international campuses as that is created by the prospective students. The image created about branch universities to the international students may affect their perspective about such institutions. Hence this study examines the factors contributing to these stereotypes.
