Part A
This appeal for food donations targets three different audiences: local employers, employees, and grocery stores. These groups share some common characteristics and expectations and very different perspectives, needs, and cultural values that need to be considered when communicating to them (University of Minnesota, 2010). All these local audiences need to be shown why it is vital for them to donate to the food bank and what impact such donations will have on them.
The local employers are mostly interested in meeting their economic objectives through sales and having a satisfied, talented workforce. Thus, approaching them requires one to show the positive impact of charity concerning their economic goals. Research by the Wall Street Journal shows that 53% of consumers think businesses can do more to solve social problems than government, while 40% of respondents by Edelman reported they would buy goods from companies with a stance on a social issue (Hennen, 2014). Letting them know the impact their donation will have on boosting their business brand and attracting top talent will appeal to them. The local employees are members of the community who know its challenges. They inherently and genuinely care for it and step in to help in their capacity if shown that their charity work helps alleviate problems that their society faces. Grocery store owners understand the community's problems in regards to food items since they have insights into the buying power of consumers. They also directly understand the issues that impact the food supply chain since it is the medium of their business. They can donate the different food types they sell, which are not bought too often, and help the food bank know where to source certain vital foods.
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Part B
Hunger can affect a child's education; hunger can force a parent into crime, hunger causes so much anguish that it can be an effective torture tactic! Yet hunger is the daily life of many members of our community. Food insecurity is a rising global problem that affects even powerful countries like the U.S. The covid-19 pandemic further exacerbated the challenge by disrupting the food chain leading to scarcity of food products, which raised the prices of available ones (Silva, 2020). It also led to joblessness and increased homelessness which created more need for food donations. Putting joint efforts can ensure no member of our locality goes hungry. All of us can help in the following ways;
A donation of 10 dollars is enough to feed a family of two for a day, 5 dollars feed two for a single meal, while 2 dollars can feed an individual a single meal.
Local employers can donate money, buy food items or even donate items that can be sold to buy food items.
Grocery stores also have many food products that can be donated. They can contribute surplus or slow-moving foods, which may go bad if not sold.
Local employers may need to donate money or form a group to oversee their donation efforts jointly. Employers in the food industry may also donate surplus food before it goes bad or is thrown out as waste.
Local employees can contribute donations via money or volunteer their labor in their capacity to help in packing and distribution, therefore, ensuring no food goes to waste.
Local employers and greengrocery owners may also sponsor families or a set number of vulnerable people such as children, the sick, the homeless, and the elderly.
Donated food should be delivered at least a few days before going bad and clearly labeled. The food bank, through its website, will offer a timely and detailed account of how the funds donated are utilized. Donors may also get to have merchandise such as stickers and shirts which display their collaboration with the food bank. Their employees or organized groups of donors may also be given tours of the food bank. This visibility will draw more attention to the food bank and create a good brand image for the donors.
References
Hennen, C. (2014). 10 effective tips to reach your audience through writing. Happy Dog Web Productions. Retrieved from https://hdwebpros.com/blog/10-effective-tips-to-reach-your-audience.html
University of Minnesota. (2010). Getting to know your audience . Section 3.4 in Business Communication for Success. Minneapolis: University of Minnesota Libraries. https://open.lib.umn.edu/businesscommunication/chapter/3-4-getting-to-know-your-audience/
Silva, C. (2020, September 27). Food insecurity in the U.S. by the numbers . NPR.org. https://www.npr.org/2020/09/27/912486921/food-insecurity-in-the-u-s-by-the-numbers
