How Framing of the Ad inform My Involvement with the Ad
I watched Mental Health Awareness Ad educating the audience that everybody has problems and it how they deal with such problems that makes everyone different ( A ndyterryjay , 2012) . From the Ad, the message was clear that incase people are overwhelmed by negative thoughts, they can always talk to a guidance counselor, a teacher, a parent and a friend. Therefore, I truly understood the message of the ad due to the framing effect applied in setting the context of the message within the ad itself. It is clear that the girl presented in the ad is troubled by lots of problems as she seems to worry about her boss, it is dark and she is feeling lost and intends to find a dermatologist. Again, the girl is worried why her friends just hung around her out of pity which makes her really want to talk to someone. It is clear that the message presented in the ad gives a context of mental health problem and it is this frame and context that altered my involvement, judgments and decision I made about the material.
Elements of Language Used
The elements of language applied in the ad is intensity which is achieved through echo and natural reverberation. This intensity as an element of language influences my involvement with the ad by placing me in the environment of the troubled child who is worried about her problems.
Delegate your assignment to our experts and they will do the rest.
Analysis of the Ad According to Principles and Practices of Advertising Ethics
According to the principles and practices of advertisement ethics, the advertisers of mental health awareness exercised the highest individual ethics in the design and dissemination of the information to the audience ("Institute for Advertising Ethics | RJI", 2017) . This can be attributed to the fact that the advertisers demonstrated their information was truthful and applicable by using a real-life example of a child who appears troubled and also offers solutions to such problems in a concise manner. Again, the advertisers and creators of the ad clearly distinguished the corporate communication, public relations and advertising by making sure that the audience is made aware that the ad they are viewing was actually an advertisement of mental health awareness.
My Cognitive and Emotional Connection to the Ad
This mental awareness advert plays on my intuition, subconscious, conscious needs an implication that it has broad cognitive and emotional appeal. Basically, the ad targets emotion, persuasion and aspiration of the audience. I must say that the ad engages me emotionally when the advertiser states that all people have problems and all they need to do is talk to friends, counselor, teachers and family members. This makes it clear to me that no matter the problems I face, I am not alone and there is always a solution for such problems. The cognitive and emotional appeal of the advert plus the framing effect applied in setting the context of the message showing a girl who is troubled emotionally greatly informed my involved my engagement with the advert. At the same time, intensity as an element of language achieved through echo and natural reverberation influenced my involvement with the ad by placing me in the environment of the troubled young girl who was worried about her problems. This made me aware that no matter the problems I go through, I am not alone and my problems whether big or small have solutions when I talk to somebody.
In conclusion, the advertisers of mental health awareness exercised the highest individual ethics in the design and dissemination of the information to the audience to demonstrate that the information contained within the ad was truthful and applicable in assisting people with mental health problems. Additionally, the advertisers the ad clearly distinguished the corporate communication, public relations and advertising to inform the audience that the information was indeed an advertisement and not a commercial.
References
Andyterryjay (2012). "We All Have Problems" - Mental Health Awareness Ad. Retrieved from https://www.youtube.com/watch?v=TCqm0V8nerY&feature=youtu.be
Institute for Advertising Ethics | RJI . (2017). Rjionline.org . Retrieved 20 September 2017, from https://www.rjionline.org/institute-for-advertising-ethics
