G4S Security is a British international security company with its headquarters located in Crawley, England. The company was established in the year 2004 after the merger of two companies; Securicor plc- a UK-based company, and Group 4 Falck – a Denmark based company. The company has since grown and is today the largest security company in the world measured by its revenues. The company operates in more than 90 countries and has more than 570,000 employees. This paper analyzes G4S security by looking at the company’s mission and strategy, products and services, internal and external environment, and its performance management policies and practices.
Mission and Strategy
The company’s mission statement is to meet customer’s security needs by providing integrated solutions and thus enhance its shareholder value (“G4S - Who we are”, 2017). As a security company, G4S strives to create awareness about safe handling of property across its users across the globe. The firm’s strategy is to deliver world-class comprehensive security services by focusing on customer needs and investing in recruiting and developing the best people in the industry. The company strives to meet its mission by providing highly innovative services in each section of its business operations.
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Products and services
G4S offers a wide variety of security products and services including security services, care, and justice services, consulting services, and cash solutions (Dale, 2009). The company’s main service is security where it secures property, assets, and people. Such a service helps to create a safe environment where people can live and work comfortably. The care and justice services are provided to large companies by offering detention, custody, care, and rehabilitation services. The company’s consulting services are based on evaluation and understanding of risks that an organization may face. The company enables its clients to mitigate risks whenever possible and provides tools that prepare clients to react successfully in case of crisis. Its cash solutions services entail storage, management, transportation, processing, and recycling of cash. The company provides secure logistics for valuables and cash.
Internal environment analysis
One of the main strengths of G4S is that the firm has a strong brand portfolio. The company has built a strong reputation by offering highly reliable security services for many years. The result is that it has grown its revenues and become highly successful. The company has also become highly successful in the execution of new projects and generating good returns through new revenue streams. The company’s ability to integrate complementary firms through mergers and acquisitions is also a notable strength. G4S has integrated several technology companies within the past years to streamline its business operates. The company also ventures in new markets across the globe with huge success.
Throughout the years, G4S has been accused of low payment of workers and provision of poor working conditions. This is a major weakness which has resulted in internal theft within the company. Study shows that almost one in ten employees have committed crimes against its employer. Such internal thefts have resulted in huge losses for the company (Bamfield, 2012). Another weakness experienced by the firm is that its nature of service has a limited presence in marketing and recalling its brand. The company thus offers only security services and has not ventured to other markets.
External environment analysis
There are several opportunities available for growth and expansion of the company. Africa, Asia, and Latin America present reliable platforms for massive growth and expansion. There is a ready market in these countries that G4S should cultivate. The company has invested in online platforms that enable the acquisition of new customers. More investment in the online platform presents an opportunity to know its customer better and offer highly reliable services.
The cash solution services face a threat of external attacks and poor cash handling during transportation. Such threats have made the company spend a lot more cash to boost services. As a multinational company, G4S faces political risks when it works in regions that are faced with poor political stability or terrorism. G4S employers are also put at risk by cyber-attacks, criminal organizations, and individual hackers that target the company.
Performance management policies and practices
The company’s performance and management policies and practices are divided into people and values, customer service excellence, technology and innovation, and operational excellence. G4S recruits, develops, and deploys the best people in the security industry. This has enabled the company to create the right culture that ensures success. By offering excellent customer services, the company builds trust and understanding among its customers. G4S invests heavily in technology and innovation. The company designs, markets, and delivers industry-leading technology products and services that protect and value to its customers everywhere.
In conclusion, G4S is a company that strives for excellence by offering top-notch security services. The company’s mission and strategy have enabled it to grow to become a world leader in security services. The company should continue with its strategy to ensure continual success.
References
Bamfield, J. A. (2012). The Crime of Theft: How Much Is Stolen?. In Shopping and Crime (pp. 90-117). Palgrave Macmillan, London.
Dale, V. (2009). G4S rules of engagement. Strategic HR Review, 8(3). doi: 10.1108/shr.2009.37208cab.008
G4S - Who we are. (2018). Retrieved from http://www.g4s.com/en/who-we-are
