Alphabet (Google’s parent company) is channeling much of resources to steer its lead in technology and most importantly maintain the lead in developing artificial intelligence the company has increased its efforts in investment, acquisition, and internal spending to stage a lead in artificial intelligence technology.
Investments
Google has made some investments in artificial intelligence space. Google is using two fronts to amass enough funds to steer its AI. One innovation done by AI includes the development of sound recognition capabilities through natural voice processing.
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Acquisition
Google is expanding its AI base and capabilities by acquiring new startups such as Deepmind, Banter, Moodstocks, and Timeful among others.
Product launches
Besides acquiring and investing, the alphabet is launching digital assistant products as it competes with companies such as Apple and Amazon.
Patent
Google has also acquired patents in its neural network, gesture recognition, and speech recognition technology. The focus of the company is to create a future technology that the user will be able to automate and control. The company is creating a conglomeration of technologies rooted in AI as the driving principle. The company has received attention from the media as it mentions more of AI over the past period beginning 2014 to the present year 2018. The company has also focused its attention on manufacturing its hardware products that will allow easy integration between the hardware and software technology.
A Lesson from Google's Approach
Small and upcoming companies can learn a lot from Google’s AI strategy. As noted above, Google has spread a wide web to bring software technologies and hardware products under its net. It has also decided to invest and not turn back a matter that requires much capital. For instance, Salesforce has recently shown interest in AI through its purchase of MetaMind and PredictionIO. Therefore, Salesforce must be prepared to make huge investments, be fast to acquire new inventions, patent the inventions, minimize cost even if it means producing its hardware products and keep abreast with the consumer demands and the market trend.
