One of the major competitors in the fast-food industry is the Chick-Fil-A Company. In an industry that deals with food, consumer satisfaction becomes priority. In turn, it has become a source of competitive advantage as seen in the high scores on consumer satisfaction that stand out from the competitor companies. Chick-Fil-A has been able to prioritize quality, ensuring that their foods contain quality ingredients that align with the shift in consumer preferences toward quality instead of price (Berger, 2015). In fact the company distinguishes itself through providing ingredients of high quality, freshness and fast service at a realistic price. Another source of their competitive advantage is consumer loyalty (Kwitoski, 2014). The company boasts of loyal base of millions of customers. As a result, the demand for their food and services keeps increasing. They also have a high consumer retention capacity as the number of customers keep on increasing.
Notably, the fast food industry faces various issues, with one of the current issues being shifts in consumer preferences in the face of a rebounding economy. This issue had been in favor of the industry as customers have a little more disposable income, but are hard-pressed against time. This means that fast food outlets that reasonably price their food yet offering fast service of fresh and high quality ingredients stand to reap more. As in the prevailing market situation, the major competitor that has the strongest competitive advantage and ability to overcome the barriers presented by the current issues is Dunkin’ Donuts (Berger, 2015).. This company stood out as the single fast food chain that managed to increase customer satisfaction in the face of shifts in consumer preferences.
Delegate your assignment to our experts and they will do the rest.
References
Berger, S. (2015). Best Restaurants in USA: Chick-Fil-A Trumps Competition, McDonald’s Falls out Of Favor. Newsweek Media Group. Retrieved from https://www.ibtimes.com/best-restaurants-usa-chick-fil-trumps-competition-mcdonalds-falls-out-favor-1990232%3famp=1?espv=1
Kwitoski, C. (2014). 5 Risk Management Tips for the Food Industry. Retrieved from http://www.foodprocessing.com/articles/2014/5-risk-management-tips-for-the-food-industry/
