Efforts
Cultural awareness is one of the most critical factors that will lead to the growth and the sustainability of American Abyss Express (AAE). The employees of the company will mostly propagate the culture of AAE to the customers. Cultural awareness can be contributed to at AAE by organizing employee training and workshops, which will induct them to the values of the organization (Ang & Van Dyne, 2015). New employees will be handled specially to enable them to acquiesce to the cultural requirements and values that the company holds (Ang & Van Dyne, 2015). The employees at AAE will be expected to work closely with the company's leaders to understand the culture of the company and uphold the expected values (Ang & Van Dyne, 2015).
Pieces of training and education will be the first cultural awareness effort that American Abyss Express will put in place. The primary expected outcome of the training and education at AAE will be to influence the cultural perspective that the employees have for the company culture (Ang & Van Dyne, 2015). Different employees have different personal views on culture and its importance in the social setting such as an organization. The personal views may at some point affect the organization negatively or positively depending on their application (Ang & Van Dyne, 2015). For instance, a customer service representative who has the habit of rudely responding to peoples critiquing may discourage customers at AAE. The customer service representative has to be educated or trained contrary to what he or she has perceived company culture to try to change them to ensure they satisfy customers and that they relate well with the other employees. On the other hand, a marketing and sales representative who has a socialistic approach to human interaction may have their nature helping them to market the services and products of AAE.
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The other effort is to motivate the employees in cultural awareness. The other expected outcome of cultural awareness is that the knowledge of the culture of a company boosts the employees' morale (Lazaroiu, 2015). The difference in the cultures of the various employees at American Abyss Express may cause the issue of inequality in the treatment of the employees. Therefore, AAE has to come up with the common principles and cultural values that will bring about unity among the employees (Lazaroiu, 2015). The uniformity of the values that the employees have to conform to bring about a form of unity and harmony among them, which leads to the improvement in the quality of services at the organization. The Harmony and the unity fostered by the uniformity of the values leads to the boosting of the morale of the employees as they work at AAE. That is what American Abyss Express expects from cultural awareness as a way of motivating the workers at their work (Lazaroiu, 2015).
The American Abyss Express is a part of the larger community. Each community has the specific values that guide the interaction between the community members in the social settings. The workers of AAE are also members of the larger community just as their organization is. In the transport and logistics sector of the United States of America and the rest of the world, AAE will have communities surrounding the company. The employees have to acquire the necessary skills that will enable them to change the civic life of the society for the better. An example is by automating the logistics industry to make transport for the small and medium-sized enterprises more convenient than it has been in the past.
The first effort in the civic engagement of the employees at AAE is the moral training among the employees of the company. The expected outcome in the increase in the magnification of civic engagement at American Abyss Express is that the company will uphold morality in the community. AAE has an international approach, which will include opening up its branches in the other countries of the world besides the USA. The employees in those localities will require the ethical standards that match the community's expectations. That means that the human resource management of the company will need to adopt the various learning strategies for the employees at the different levels. For instance, the employees of AAE at a branch in Nairobi, Kenya will require slightly adjusted ethical considerations from those in Guangzhou, China. The difference is because the people surrounding each of the two branches have the various ethical requirements that they relate within the other organizations in their countries. American Abyss Express will expect to uphold the ethics in those regions and especially with the increase in the civic engagement.
The other effort in the civic engagement of the employees is the development of the civic engagement plan. The second expected outcome in the civic engagement process at American Abyss Express is that the employees will learn how to handle the customers to the company better than they have been doing (Townsend, 2014). The handling of the customers in a better way than the past is because they are part of the community in which AAE is operating. American Abyss Express intends to be the first company in the world to develop a temperature-controlled ground transporting system (Townsend, 2014). Being an innovation, AAE expects that it will attract more customers to the company who will be seeking the transport and logistics services across the globe. Nonetheless, the efficiency of the company in handling the customers will require significant input from the employees to facilitate the customer service goals that the company has put in place. Equipping the employees with the skills in civic engagement will thus be essential in the realization of the dreams in customer service at AAE (Townsend, 2014).
Alignment
The efforts that AAE has put in place to ensure that cultural awareness and civic engagement are a success have to align with the company's values and the corporate vision and mission ( Fong, Catagnus, Brodhead, Quigley, & Field, 2016 ). Organizing pieces of training and workshops as an effort toward cultural awareness will align with the company's mission, vision, and the values that the company upholds (Fong et al., 2016). The company, in its mission and vision, expects to serve the small business, which has not been focused on by the transport and logistics companies in and out of the United States of America (Fong et al., 2016). Therefore, the employees will be taught on the ways of serving the customers that own the small and medium enterprises in addition to the ones that have multinational corporations (Fong et al., 2016). Therefore, the education on the employees on the cultural values and expectations of American Abyss Express will be central to the development of the mindset in the employees. They will be trained not to look down upon the small and medium enterprises in the USA and in the other countries that American Abyss Express targets to open locations in and operate branches (Fong et al., 2016). The employees of American Abyss Express will have upheld customer service as a value as they serve the customers from the SME sector in the USA and the whole world (Fong et al., 2016).
Motivating the employees of the company to learn and understand the culture of American Abyss Express will be aligned with the company's values, mission, and vision as well. When the employees have an understanding of the various values that they need to uphold the culture of the organization, they will strive to learn what is expected of them (Lazaroiu, 2015). If the company decides to motivate the employees a little more, more in-depth understanding of the culture will be observed among the employees. Motivation can occur in various ways among the employees of American Abyss Express. One of the ways is by giving the employees incentives when they indicate a proper understanding of the cultural expectations that American Abyss Express holds for them. The other way is by providing the full support to the employees to enable them to learn and understands the values of the culture at American Abyss Express that they need to make use of in their careers. Motivating the employees will enable them to pass the cultural expectations to the customers of the company (Lazaroiu, 2015). American Abyss Express intends to handle the customers in the transport and logistics sector in a different way from the other companies within and without the United States. That will only be possible if the employees are trained adequately on customer service.
The ethical training efforts will also align with the company's values, vision, and mission. The company will be present in the various countries across the world and will be based in the United States of America. American Abyss Express intends to meet the social and the environmental needs of the customers and the communities surrounding them. Quality is also expected to be strongly upheld in the transport and logistics operations at American Abyss Express. Therefore, the employees have to be trained on the ethical requirements that the company intends to have in serving the customers. The competitiveness and the sustainability of the company as a vision and mission for the company. The competitiveness of the company will be based on innovation and fairness. For the innovation, the company wants to invent a creative way to revolutionize the transport and logistics sector. The employees will have to be taught how to ensure that the competition that they engage in with the other companies is fair. The fairness of the competition will be part of the ethical requirements that the employees will have to be taught about in the ethical training that American Abyss Express will organize for the workers.
The development of a civic engagement plan has to align with the company's mission, vision, and the values. The civic engagement plan is supposed to lead American Abyss Express into the business operations that it has planned for the various locations across the globe. The company will have to break down its mission statement into smaller key performance indicators, which will mean that the key performance indicators will be used to evaluate the performance of the operations. For instance, one of the major goals that the company has in the transport and logistics industry is to support the small businesses in the transport and logistics sector. The objective can be broken down to the various factors and aspects that affect the serving of the small businesses in the various parts of the world. The civic engagement plan will also help the employees air their views to the employer and the other employees to ensure that the different views can be blended to come up with a uniform way of serving the customers in the world.
Impact
The efforts of cultural awareness and civic engagement at American Abyss Express are expected to improve the performance of the company in the financial aspects, community engagement, and sustainability. The economic elements that will be focused on by the cultural awareness and civic engagement are the returns on investments, the profits, and revenues at American Abyss Express. The community engagement in the company is expected to be contributed to by the moral education that has been offered to the employees by the company. The sustainability of the company will be contributed to by the constant training at American Abyss Express.
The efforts of cultural awareness that have been organized by American Abyss Express will have various impacts on the company's performance in the social and the financial aspects of the company (Sutherland, Edgar, & Duncan, 2015). The training of the employees at American Abyss Express is supposed to be enforced by the human resource department at American Abyss Express. Primarily, the efforts will increase the intensity and the quality of communication at the organization (Sutherland et al., 2015). The increase in the communication will have a multifaceted effect on the company's progress. To begin with, the company will benefit financially from the increased communication quality. The return on investment in the company will improve in the company as the employees' purpose to serve the customers at American Abyss Express better (Sutherland et al., 2015). Management will be more comfortable in the company due to the increased understanding of the culture and what is expected of the employees in the various capacities. The employees will have the harmony in the receipt of instructions and their execution in the various departments at AAE (Sutherland et al., 2015). The sustainability of the company will be enhanced by the robustness of the leadership in the different departments of the company. Education will, therefore, be paramount to the company.
Employee incentivization is one of the most critical factors that contribute to the social and financial outcomes in an organization. When motivated, the employees at American Abyss Express will improve their willingness to serve the customers who seek the transport and logistics services (Lazaroiu, 2015). The employees' willingness will affect the community served by the business positively. For instance, the company will have the ability to serve the small business owners better. That will spread a good word for the organization among the potential markets in the different continents in the world besides North America (Lazaroiu, 2015). Motivation at American Abyss Express will improve the corporate image of the company. The improved image will enable AAE to stand out in the competition and especially in the transport and logistics center in the USA and beyond. The industry has been improving in the last half a decade. There is a need for constant innovations by the key players in the sector (Lazaroiu, 2015). Therefore, the improvement of the image will be a strategic directive towards the improvement of the image that the organization upholds in the market. The improvement of the corporate image in the market will increase the opportunities for the company's investment in the transport and logistics market, which will lead to sustainability (Lazaroiu, 2015).
Ethical training is an effort that is meant to impart the morality in the employees so that they can dignifiedly serve their customers and boost the organizational performance (Piecyk & Björklund, 2015). Ethical training enables the employees to uphold the moral standards of the company such as in employee engagement. Ethical education of the employees also increases the effectiveness of the company's management as per the vision and the values that the company holds. Ethical training of the workers at American Abyss Express will increase the financial standing of the company (Piecyk & Björklund, 2015). For instance, the moral employees will increase the profits and revenues in the company by interacting with the customers, making them more satisfied and hence attracting other customers to the company to seek the transport and logistics services at American Abyss Express (Piecyk & Björklund, 2015). Further training in the ethics and morality at the company will increase the employee satisfaction, which is expected to provide American Abyss Express will many benefits. One of the benefits is increasing the willingness of the workers to be engaged in business activities. That translates into an increase in the financial performance of the company. The other benefit is the increase in the sustainability of the company (Piecyk & Björklund, 2015). Dedicated and ethically trained employees offer support of the corporate activities that happen in an organization. American Abyss Express will take advantage of that.
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Piecyk, M. I., & Björklund, M. (2015). Logistics service providers and corporate social
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Sutherland, A., Edgar, D., & Duncan, P. (2015). International infusion in practice–From cultural
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Townsend, R. M. (2014). Mapping routes to our roots: Student civic engagement in
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