A.Stelzner, M. (2016). Social 2016 Media Marketing Industry Report - How marketers are using social media to grow their business. Social Media Examiner.http://www.socialmediaexaminer.com/report2016/ , 56.
The journal article is written by Michael A. Stelzner a scholar in the area of social media and marketing. It includes a thorough analysis of the subject matter as seen by more than 20 pages of literature. The article is based on research conducted with regards to the importance of social media platforms in marketing. Marketers have resolved to use video as a primary marketing tool with data showing that a whopping 60% of marketers use this platform including live video. Areas that have excessively been exploited and continue being exploited is YouTube and Facebook. Data further reveals that another 63% of marketers plan on increasing their usage on this platform. With regards to the most used social media platform, Facebook is the most preferred while on the contrary Snapchat is the least utilized.
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Several benefits come with marketing on the social media platforms. One of the benefits is increasing exposure as a whopping 89% of marketers agreed to the fact that their social media engagements have enabled their businesses to be exposed. A second result as postulated in the journal article is the increase in traffic as many people get to acknowledge the business and what it deals with. It is also vital to appreciate the fact that marketers cherish the use of social media because it is a platform that can be used to develop loyal platforms. 66% of the marketers also asserted that it is an essential place for gaining marketplace intelligence. Sales have also improved on people who have used the social media platforms for over two years. Other likely benefits include the growth of business partnership and reducing market expenses among others. The article is important in giving information that enables the analysis of results but lacks an abstract and a cited work of other scholars in that particular field.
Bandyopadhyay, S. (2016). How a cost-effective social media plan can make a difference to small businesses. Journal of the Indiana Academy of the social sciences.: http://digitalcommons.butler.edu/jiass/vol19/iss1/4 , 13.
The article is a social science journal written by Subir Bandyopadhyay, a professor at Indiana University Northwest. It has also been critiqued by a host of peers in a review process. First, the article takes cognizance of the fact that small businesses make a huge contribution to the economy of the United States including the cities and states. Only 50% of the businesses usually survive pasta period of about five years. Among the major reasons suggested by the article for the short life of the small business is lack of communication and marketing skills.
Small businesses experience a lot of problems in the area of marketing and communication strategies due to a lack of enough funds. However, with the rise of social media platforms, it has become increasingly possible to develop cost-effective ways of marketing their products and services to the consumers. The article identifies how small business can use social media platforms for marketing and achieving communication goals. It appreciates the role of platforms such as Facebook and Twitter which do not require any considerable huge amount of money to utilize as marketing platforms. It also takes cognizance of the huge amount of consumers that could be accessed using the online platforms. Reasons that make this article appealing for the research is that it has an abstract that gives a scope of what is the article, a literature review that analyzes the importance of social media in marketing for small business, a methodology for research, and the results. Finally, it has a bibliography of authors supporting whatever that has been discussed in the article.
Doug Chayka, F. M. (2016). Social Media's Globe-Shaking Power. The New York Times.https://mobile.nytimes.com/images/100000004767616/2016/11/17/technology/social-medias-globe-shaking-power.html. , 1.
The source of information is from a news article as reported by the New York Times. The article begins by outlining how the technology industry can be used in either a positive or a negative way of influencing major things among them being the outcome of an election. In this regards, online sites such as Facebook and Google have developed strict policies that prohibit individuals attempting to make money on the basis of lies. It also identifies the fact that the internet has lost its credibility as a site of peddling truths, and as such, the trend needs to be fought. With many people registered in different social media groups including Facebook, Twitter, and WhatsApp among others, social media have developed into a powerful force with great influence in the cultural and political front.
The social media platforms are reshaping the human society in a number of ways. They have overtaken the mainstream media and have revolutionized the tendency of advertising making it much easier. With a social network created by billions of people, the social media is not only important in business but political and social endeavors. Through the networks, people can raise their grievances and also terror groups can recruit their members. Whereas the article has done tremendous work in stamping its credibility, it has done little in focusing on the importance of social media in the business. It has focused mainly on the social and political implications of the internet sites as opposed to their economic benefit. More so, it is short and fails to cover social media and business issues effectively.
Laroche, M. H.-O. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. El Sevier, 28(5). http://dx.doi.org/10.1016/j.chb.2012.04.016
The above source is a journal article and its reliability is backed by the fact that the main author, Laroche, is a professor and the work has also undergone peer review. The article is aware of the fact that social media platforms such as Facebook have a whopping 800 million active users. The unique aspects possessed by social media coupled by its massive popularity have played a huge role in advertising and promotion. Also, social media has played a major role in shaping consumer behavior as a result of the acquisition of information and other post-purchase behavior such as statements of dissatisfaction. There business people and marketers can use social media platform as a unique research area where consumer patterns and behaviors can be monitored and evaluated. Through social media, information can be shared improving on the spread of business ideas.
Social media connects business with their consumers directly promptly without needing much time and without massive expenses. Other than influencing the perceptions and behaviors of the customer, it plays a critical role in connecting like-minded people who can improve their businesses. The increasingly high level of efficacy with the social media always makes it a reliable place where businesses can reach their customers. Through connected communities, social media usage by marketers can assist them in creating a brand out of their product and increasing public knowledge. The advantage of the article is that it is well researched as seen by its volume. Further, its credibility and legitimacy are unquestionable because it draws information from many authors making and enhanced through citation.
