The public relation campaign exhibit lack of effective communication to promote sufficient comprehension of the recipients or respondents and to motivate the clients to offer a valuable response to the inquiries through email conversation. The respondents did not provide their thoughts and emotions concerning the intended public relations campaign through email communication. Additionally, some clients did not provide timely responses to the public relations campaign through email communication resulting in the delay of project accomplishment. Lack of necessary details from clients’ response indicates a misunderstanding of the intended questionnaire among the respondents. Consequently, the lack of effective communication between the respondents and the organizational employees results in inefficient project accomplishment.
Regarding the scenario, the communication media may result in the inadequate and inefficient response of clients to the email questionnaire. The clients possess inadequate knowledge of using email communication, causing the unsatisfactory responses to the email questionnaires. The organizational employees did not provide effective pictorial information or illustrations to motivate the effective participation of clients in email communication (IABC, 2020). Additionally, the employees did not focus on the clients’ comprehension and competence in using an email platform to provide the intended information. The email questionnaire lacked samples necessary for promoting a sufficient understanding of the clients to offer detailed and reliable information to the company.
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The firm should comprehend the objective of the public relations campaign before the commencement. Identifying and understanding the target audience helps in formulating the intended message to promote clients’ comprehension of the information. The use of pictorial information and illustrations may assist in ensuring effective communication between the firm’s employees and the intended clients or respondents (The ABA, 2020). Understanding the competencies and comprehension of the target audience helps in the effective formulation of the intended message. Effective formulation of the message entails the provision of questionnaire samples, pictures, and images to improve the respondents’ understanding of the intended message. Consequently, the use of effective communication channels such as video conferencing may assist in improving clients’ understanding of the intended message promoting the timely accomplishment of the organizational objectives.
References
The ABA. (2020). Communication Process Model: Understanding how to master the process of communication . Retrieved on 10 th June 11, 2020, from https://www.educational-business-articles.com/communication-process-model/
The International Association of Business Communication (IABC). (2020). The Global Standard of the Communication Profession. Education Business Article . San Francisco. Iabc.com. Retrieved on 10 th June 11, 2020, from https://www.iabc.com/global-standard-2/
