Marketing strategies have evolved over the years, with many companies trying to tap into a market with increased access to information. Essentially, the market [preferences keep changing, which has, over the years, shifted the attention of marketers to developing more captivating marketing styles. In essence, most businesses are turning to digital marketing and social media spaces. Digital media marketing uses digital channels such as emails, social media, and search engines to deliver information that promotes products.
The continued movement of business advertising to social media, for instance, is caused by the high use of social media instead of the earlier use of mainstream media such as TV. The number of active social media users in 2020 has been reported to be 3.81 billion, which suggests that most businesses may focus on getting potential buyers from this population ( Sajjad & Zaman, 2020 ). It is significant to note that one way of capturing individuals' attention while advertising is repetition since the more the viewer sees a product; the more they incline towards buying it.
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One of the marketing concepts is the selling concept, which holds that consumers buy from companies that make more promotion effort. In recent years, this concept has been utilized through the use of pop-up messages and short videos. For instance, Tiktok has provided a platform to create 60 seconds long videos. The circulation of these videos on social media is likely to ensure that the video is viewed several times by the same user creating a lasting effect on their perspective about the product. The launching of Tiktok for business, which competes with Snapchat, will create a new avenue for social media marketers (Perez, 2020). Organic promotion is useful in marketing a product, which is seen through the sharing of videos on social media by users, which reduces the cost of marketing.
Questions
What is significance of social media influencing in marketing today?
How can the use of short videos be enhanced to reach more users on social media?
References
Perez, Sarah. (June 25, 2020). TikTok Launches TikTok For Business For Marketers Takes On Snapchat With New AR Ads. Tech Crunch. https://techcrunch.com/2020/06/25/tiktok-launches-tiktok-for-business-for-marketers-takes-on-snapchat-with-new-ar-ads/
Sajjad, M., & Zaman, U. (2020). Innovative Perspective of Marketing Engagement: Enhancing Users’ Loyalty in Social Media through Blogging. Journal of Open Innovation: Technology, Market, and Complexity , 6 (3), 93.
