How Newman’s Own Made a Success of Selling Salad Dressing

Paul Newman established his eponymous company in 1982 in the saturated food industry. However, he has managed to cut his niche with his innovative appeal to his target market. The company has focussed on humanizing its image by giving back to the society not only through charity and other endeavors. According to its website, Newman’s Own has concentrated on plowing back its profits to charity (Newman's Own, 2016). With this focus, the company has impacted many lives. It has promoted the practice of philanthropy by encouraging different people to contribute towards supporting charity organizations across the country. The company has also been a chief supporter of organizations that manage children with life-conditions. Additionally, Newman’s Own has also taken a further step in empowering different disadvantaged members of the society. It has also stepped in enabling the community to access fresh food as well as nutrition education. With all these activities the company has stood out, with consumers feeling more connected with its initiatives. A dollar spent on Newman’s Own is perceived to have a more far-reaching impact across the country in comparison to other capitalistic entities. 

JC Penney Portraits has managed over the years to be the most preferred photography solutions entity. This is because of its quality and genuine photography which manages to narrate different life stories that connect with every day’s experiences of individual parties. The company has managed to go deeper than just taking photos but also trying to trace the background narratives of its clients with the intent of creating memorable moments. Additionally, the company’s website highlights the different offers extended to various members of society such as military officers as an ode for their valuable service to the country (JCPenny Potraits, 2018). The company also has a blog which is used to fuse literal narratives with images taken by the photographers. This offers not only entertainment but also inspiring stories that many can connect with. 

References 

JCPenny Potraits. (2018). JC Penney portraits . Retrieved from http://www.jcpportraits.com/ 

Newman's Own. (2016, November 9). Newman’s home . Retrieved from https://www.newmansown.com/home