How to Make the Brand Recognizable
To make the Samsung Brand recognizable, the company must make distinct and memorable. Making the brand distinct and memorable requires the use of colors and graphical representations that set it apart from its competitors. Undeniably, this feature must reflect on the culture and preferences of the audience (Wheeler, 2017). The colors and images used by the company should associate with the experiences of the targeted audience so that it only makes it visible but also prompts the consumers to have a sense of belonging. Following this approach will make the company popular among the targeted consumers.
How to Make the Brand Unique
The uniqueness of the Samsung Brand is not determined by its visibility, but also by user experience and self-expression. To achieve this goal, the company must position its brand in a manner that reflects product quality, functional advantages, and brand image. One aspect that customers are always seeking is satisfaction and the ability of the products to meet the desired goals. For Samsung to have a unique brand identity, it must develop products and advertising images that touch on the senses of the consumers and identifies their innate desires (Sicard, 2013). That way, consumers will only think of Samsung when the need to obtain an electronic product develops.
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Making the Brand Overall Successful
Undoubtedly, Samsung needs a robust brand strategy to ensure that maintains recognition and uniqueness in the global electronics market. A brand strategy means that it must differentiate its image, products, and attitude among the consumers and make them preferable as compared to consumers. Apart from recognition and distinction, Samsung must create a sense of self-expression (Wheeler, 2017). Self-expression implies that the company must take active steps to promote participation of customers in the process of creating a brand image and products that reflect on their innate needs.
References
Wheeler, A. (2017). Designing brand identity: An essential guide for the whole branding team . Hoboken, NJ: John Wiley & Sons.
Sicard, M. (2013). Brand revolution: Rethinking brand identity . Basingstoke: Palgrave Macmillan.
