Technology has evolved rapidly over the past few decades and it difficult today to imagine how life was before. Technological advancements have seen the introduction of smartphones, smartphones, and wearable technology. At the center of all these developments are social media sites such as Facebook, YouTube, and Twitter. The original social media sites were platforms where people could connect with friends and family. For a long time, many saw social media platforms as a place for kids. According to a study by Harvard Business Review , the year 2010 saw a dramatic turn as Facebook among other social networks changed the aspects of the way we do business. The undeniable customer-oriented strategies have propagated the dramatic change in the market today (Harvard Business Review , 2010) .
Facebook, LinkedIn, Twitter and other social media platforms comprises of billions of people from different geographical, social and economic status (Harvard Business Review , 2010) . There are more than 600 million active users on Facebook and more than 300 million people spend at least one hour a day on the site. Twitter has approximately 200 million active people. This research done by George (2010) showed that huge volumes of people across the globe speak of the massive reach of social media. Through social media, a company can interact with its customers from all over the world by a single post or tweet. Companies can now advertise to billions of people at the lowest price possible (Harvard Business Review , 2010) .
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References
"How Social Networking Has Changed Business". Harvard Business Review , 2018, https://hbr.org/2010/12/how-social-networking-has-chan. Accessed 21 Apr 2018 .
