The extensive use of various social media platforms has made it easy to obtain information about other people, including personal lives, professional experience, hobbies, and political views. For the current group of investors, job seekers, and entrepreneurs, social media has offered a great opportunity to highlight personal capabilities and achievements, and to identify new ideas, investors, and partners ( Moody, 2011) . With the evident openness of personal information in various social media platforms, some risks can affect the public image of an individual.
I believe that the image presented in my social media page represents the actual public image of my opinions and values. I tend to post actual life events and concerns when necessary on Twitter and Facebook. However, I concur with the fact that individuals should be careful when sharing and publishing personal information and viewpoints because of the increasing sensitivity of social media consumers ( Miles & Mangold, 2014) . In the corporate world, for instance, a person should avoid publishing personal political views because some users of social media tend to associate personal opinions expressed by an employee with company. In the end, employee opinions on the social media influence partnership and contract decisions.
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If I wanted to change the public image presented on my social media pages, I would avoid indicating my opinions about some controversial issues in politics and public policies. I contend that the change to professionalism on the social media is similar to the role played by PR in society. Reputation is an aspect that controls the success of an individual in a wider community network. As a result, every person should attempt to use the social media in ways that foster effective PR.
References
Miles, S. J., & Mangold, W. G. (2014). Employee voice: Untapped resource or social media time bomb?. Business Horizons , 57 (3), 401-411.
Moody, M. (2011). Jon and Kate Plus 8: A case study of social media and image repair tactics. Public Relations Review , 37 (4), 405-414.
